Digital Marketing Manager

Job Title: Digital Marketing Executive

Location: Andheri West, Mumbai (Next to DN Nagar Metro Station)

Department: Marketing

Reports To: Marketing Manager / Director

Experience: 5 years

Type: Full-time | On-site

About the Company

Tribal Roots India (under the brand Pahari Roots) is an FMCG company that sources and sells premium spices, herbs, and natural products from the Himalayan and Northeastern regions of India. The company is dedicated to sustainable and organic sourcing, empowering local farmers and communities while promoting India’s indigenous heritage.

Through modern marketing and distribution channels, Tribal Roots aims to bring authentic, high-quality regional products to a wider audience while maintaining its commitment to ethical and eco-friendly practices.

Job Summary

We are seeking a creative, motivated, and detail-oriented Digital Marketing Executive to join our marketing team. The ideal candidate should be passionate about storytelling, content creation, and social media management — with an interest in sustainability, culture, and FMCG brands.

This role offers the opportunity to work closely with management to strengthen the brand’s digital presence and connect with audiences who value authenticity and purpose-driven brands.

Key Responsibilities

Plan and execute digital marketing campaigns to build brand visibility and audience engagement.

Create compelling content for social media, blogs, and the company website — including posts, captions, and promotional material.

Manage and grow the company’s social media channels (Instagram, Facebook, LinkedIn, YouTube, etc.).

Track performance metrics and analyze engagement data to optimize future campaigns.

Collaborate with internal teams and external vendors to ensure consistent brand messaging.

Assist in conceptualizing and executing marketing collaborations and partnerships.

Support product shoots, video creation, and editing for promotional use.

Stay updated with the latest marketing trends and social media best practices.

Participate in marketing events, launches, and other brand activities as required.

Requirements

Bachelor’s degree in Marketing, Mass Communication, or a related field.

0–1 year of experience in digital marketing, content creation, or social media management.

Strong creative writing, communication, and storytelling skills.

Good understanding of social media platforms, engagement tools, and analytics.

Basic knowledge of content editing tools such as Canva, CapCut, or similar software.

Passion for sustainability, culture, and purpose-driven marketing.

Enthusiastic, proactive, and eager to learn.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person