Digital Marketing Manager

Role Overview:

The Digital Marketing Executive will be responsible for improving organic website traffic through SEO and managing paid campaigns on Meta platforms to generate leads, conversions, and brand awareness.

Key Responsibilities:SEO (Primary):

• Perform keyword research, on-page, off-page, and technical SEO
• Optimize website content, landing pages, and blogs
• Monitor website performance using Google Analytics & Search Console
• Build and manage backlinks and SEO reports
• Conduct SEO audits and implement improvements
• Track rankings, traffic, and conversion metrics

Meta Ads (Primary):

• Plan, create, and manage Facebook & Instagram ad campaigns
• Optimize campaigns for leads, traffic, and conversions
• Target the right audience using custom and lookalike audiences
• Monitor ad performance, CTR, CPL, and ROAS
• Perform A/B testing on creatives, copies, and audiences
• Manage budgets and daily spend efficiently

Additional Digital Marketing Support:

• Coordinate with content and design teams
• Support basic Google Ads and email marketing (added advantage)

Required Skills & Tools:

• Strong hands-on SEO knowledge (On-page, Off-page, Technical)
• Practical experience with Meta Ads Manager
• Knowledge of Google Analytics, Search Console, and SEO tools
• Basic understanding of conversion tracking and pixels
• Strong analytical and reporting skills

Preferred Qualifications:

• Graduation in any discipline
• Digital Marketing certification is a plus
• Experience in lead generation or e-commerce preferred

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person