Digital Marketing Manager

Manage and oversee social media accounts (Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest) for a diverse portfolio of USA-based clients.

Develop and execute monthly social media content calendars in collaboration with content and design teams.

Optimize client social media profiles for organic visibility, engagement, and follower growth.

Create detailed monthly analytics reports using GA4 (Google Analytics 4) and platform insights to track performance.

Manage social media activities using tools like Publer, Buffer, and Sprout Social.

Build and implemented quarterly organic social media strategies aligned with client goals

Pitch customized social media proposals, including strategies and yearly budgets.
Create high-performing social content plans, including copywriting, captioning, and reel scripts.

Develop IGC and UGC scripts to boost creator-led content performance and brand trust.

Support clients in obtaining Meta Verification badges to increase credibility and digital authority.

Conduct topic and keyword research using Ubersuggest, AnswerThePublic, SEMrush, and Google Trends.

Coordinate with design teams to align visuals with monthly content strategies and brand aesthetics.

Develop paid social strategies on Meta platforms for startups and small businesses.

Contribute to influencer marketing campaigns, including strategy, identification, and outreach.

• Develop and execut multi-channel digital marketing strategies, with a core focus on social media engagement and e-commerce growth.
• Manage and optimiz social media presence across platforms (Facebook, Twitter, Instagram), driving increased brand visibility and engagement.
• Design and implement high-converting landing pages, resulting in improved conversion rates and user experience.
• Develop and manage e-commerce sales funnels, optimizing each stage to maximize conversions and drive revenue.
• Utilize data analytics to track performance, identify trends, and refine social media and e-commerce strategies.
• Lead the creation and implementation of paid social media advertising campaigns, achieving targeted ROI.
• Conducte A/B testing on landing pages and ad creatives to optimize performance and improve conversion rates.
• Implement and refine email marketing campaigns to nurture leads and drive e-commerce sales within the funnel.
• Oversaw online brand reputation management, ensuring consistent and positive brand messaging across social media channels.
• Managed and collaborated with cross-functional teams (developers, designers, marketeers) to execute marketing initiatives.
• Planning/ Creation of all digital marketing activities.
• Search Engine Optimization including Link building, Brand Endorsement, Branding & Guest posting
• Email Marketing including Lead Magnet Generation, Apply tactics to maximize clicks.
• Social Media Marketing and Management including Facebook, Twitter and Instagram.
• PPC Management and Optimization.
• Keyword Research and analysis.
• New Brand Creation according to market research.
• Website Development & Brand Audit/QA.
• Optimizing onsite/offsite website, landing pages and paid search copies.

Handle a team of developers, designers, SEO's, content writers & social media specialists.

Job Type: Full-time

Work Location: In person