Digital Marketing Manager

Sitemetric seeks a bar-raising Digital Marketing Manager to design and lead our digital and social media marketing initiatives. You will play a central role shaping our digital presence to drive brand awareness, online engagement, and business growth, collaborating with internal teams to ensure all digital touchpoints reflect Sitemetric’s brand values and strategic objectives.

We are looking for a Digital Brand Manager who takes pride in serving a critical role in construction and shows up each day with a positive attitude and desire to have impact with a market-leading business. If you are a self-starting, service- and detail-minded team player who wants to be part of a fast-growing, innovative company that’s changing how the construction industry operates, you will flourish with Sitemetric.

About Sitemetric

At Sitemetric, we turn technology into services that transform how the world is built.

This enables our customers to lead the change in critical areas of construction operations: workforce, safety, security, reporting, communications, logistics, and more.

We work closely with owners, general contractors, subcontractors, and construction workers to customize offerings to their needs, including digital onboarding, smart badging, real-time location systems, messaging and mass texting, integrated turnstiles, real-time reporting, emergency mustering, and more.

We currently serve as trusted partner to a growing number of the US’s largest, most forward-looking owners and contractors, working with them to ensure what we offer meets their evolving needs, with thousands of companies and workers already on the Sitemetric platform. Together, we are leading the change in how the world is built.

About the Role

As Digital Marketing Manager, you will lead Sitemetric’s digital and social media marketing initiatives to drive brand awareness, online engagement, and business growth, shaping our digital presence—from social channels to web content and online campaigns. You will design and execute integrated marketing strategies that leverage digital platforms, manage online advertising and content marketing efforts, and analyze performance data to maximize ROI.

Overall, you will serve as a key voice ensuring all digital touchpoints reflect Sitemetric’s brand values and strategic objectives. That means collaborating closely with internal teams and industry partners to amplify messaging across social media, search, and other digital channels, while overseeing high-impact digital and traditional marketing initiatives.

Key Responsibilities

Core responsibilities include:

• Develop and execute comprehensive digital marketing strategies to increase brand visibility, website traffic, and qualified lead generation
• Manage and grow Sitemetric’s social media presence (e.g., LinkedIn, Facebook, Instagram, YouTube) through consistent posting, community engagement, and analytics tracking
• Oversee digital advertising campaigns, including search engine marketing (SEM), paid social, and display ads, ensuring strong ROI and alignment with business goals
• Plan and manage content calendars that align with marketing campaigns, highlighting projects, industry expertise, and company culture
• Collaborate across teams — including sales, product, and communications — to ensure brand consistency and messaging alignment across all digital channels
• Leverage SEO best practices to optimize web content and improve search rankings for key construction and service-related topics
• Measure and report on campaign performance, providing data-driven insights and recommendations to enhance digital initiatives
• Integrate digital elements into traditional marketing activities, such as trade shows and print collateral, for cohesive and measurable campaigns
• Stay current with digital marketing trends, technologies, and best practices to drive continuous improvement and innovation

Core Skills

Qualified candidates should demonstrate evidence of these core skills:

• Digital marketing strategy and campaign management
• Social media management and performance analysis
• SEO/SEM, content marketing, and paid media
• Data analytics and reporting
• Brand storytelling and digital design coordination
• Marketing automation and CRM integration
• Cross-functional collaboration and leadership

Qualifications

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• Minimum of 5 years of experience in marketing management, with focus on digital and social media marketing; construction or industrial B2B experience preferred
• Proven success in executing multi-channel digital campaigns and managing corporate social media platforms
• Experience with SEO/SEM, paid social media advertising, and website analytics
• Strong content creation and copywriting skills for web, social, and email communications
• Excellent project management and communication skills
• Willingness to participate in pre-employment screening process (drug screen and background checks)

Preferred Qualifications

• Hands-on experience with marketing automation, CRM systems, and analytics tools (e.g., HubSpot, Google Analytics, Meta Business Suite, LinkedIn Campaign Manager)
• Familiarity with video marketing, graphic design tools, and digital storytelling within the construction or B2B sectors
• Certification in Digital Marketing, Social Media Marketing, or Project Management (e.g., Google Digital Marketing, HubSpot, CIM, PMP)

Perks & Benefits

As part of the Sitemetric team, you'll receive:

• Competitive pay based on experience and qualifications
• Health, dental and vision insurance for full-time employees
• 401(k) eligibility
• Eligible for discretionary bonus, based upon individual, team, and company-wide performance targeted to be 5%-10% of annual base salary.
• Accrued paid sick leave for all employees
• Flexible paid time off
• Employee referral bonus plan includes $50 for each referred candidate that completes a minimum of three (3) consecutive calendar months of service with Sitemetric. Referring Employee must be active at the time of payment. Note that bonus payments will be subject to applicable taxes.
• Opportunities for career growth and professional development
• Supportive team culture that values clarity, reliability, and high performance
• Access to the right tools, technology, and support to do your best work

Additional Information

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $85,000 to $105,000 per year. Pay is based on a number of factors including market location and jobsite upon which work is being performed, and may vary depending on job-related knowledge, skills, credentials, and experience.

How to Apply

Interested individuals should apply on Sitemetric.com/careers. Sitemetric accepts applications on an ongoing basis.

Sitemetric is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.