Digital Marketing Manager

We are looking for a highly driven Digital Marketing Manager to plan, execute and optimize all online marketing activities. The role focuses on improving brand visibility, generating quality leads, and driving measurable results across multiple digital channels.

Key Responsibilities

Strategy & Planning

• Develop and implement ROI-driven digital marketing strategies.

• Create monthly and quarterly marketing plans aligned with business goals.

• Manage marketing budgets effectively.

Performance Marketing

• Plan and run paid campaigns on Google, Meta, LinkedIn, and other platforms.

• Track & optimize CPC, CPA, ROAS, and Conversion Rate.

• Lead generation & funnel building.

Content & Social Media

• Oversee content strategy for website, blogs, email, and social media.

• Grow followers, engagement, and brand visibility.

• Manage content calendars and cross-platform publishing.

SEO & Website

• Improve organic traffic through on-page, off-page, and technical SEO.

• Work with team on website UI/UX, landing pages, and CRO.

Analytics & Reporting

• Use Google Analytics, Search Console, Tag Manager, Meta Ads, etc.

• Set KPIs and measure performance.

• Weekly/monthly dashboards & insights.

Team & Coordination

• Coordinate with design, content, sales, and product teams.

• Manage vendors/agencies when required.

Key Skills Required

✔ Google Ads, Meta Ads, LinkedIn Ads

✔ SEO, SEM, SMM

✔ Analytics tools: GA4, Search Console, Tag Manager

✔ Content planning & copy writing understanding

✔ Lead generation & campaign optimization

✔ Strong reporting & analytical skills

✔ Team management & stakeholder communication

Education & Qualifications (Preferred)

• Bachelor’s degree in Marketing, Business or related field

• Google/Meta/HubSpot Certifications (added advantage)

Contact Person- HR Nihalika

-7292014837

Job Type: Full-time

Pay: ₹35,000.00 - ₹75,000.00 per month

Work Location: In person