Digital Marketing Manager

Job Title: Performance Marketing Manager – Facebook & Google Ads
Company: Amtech Systems / Touch Pro+
Location: Karachi (On-site)
Job Type: Full-time

About Us:
Amtech Systems is Pakistan’s fastest-growing EdTech & AV Hardware company, representing Touch Pro+ interactive displays, kiosks, and smart-classroom solutions across Pakistan, UAE & Africa.

We are hiring a Performance Marketing Manager to run and scale paid campaigns across Facebook, Instagram, Google Search, YouTube, and Display.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta Ads & Google Ads
• Manage marketing funnel (awareness → leads → conversion)
• Run Facebook Lead ads with automation into CRM (Bitrix24 / WhatsApp API)
• Build remarketing/retargeting audiences & lookalikes
• Track conversion metrics (CPL, ROAS, CAC, LTV)
• A/B test creatives, landing pages, and ad copy
• Coordinate with design & content team for creatives
• Scale campaigns across Pakistan & UAE

Requirements

• 2+ years experience running Facebook + Google Ads
• Strong understanding of targeting, bidding, optimization
• Experience with UTM tracking, pixels, and analytics
• Ability to reduce cost per lead and scale budgets
• Familiar with B2B or EdTech campaigns (preferred)

Benefits

• Competitive salary + performance bonuses
• Work with a fast-growing international EdTech brand
• Exposure to Pakistan, UAE & African markets
• Growth opportunities into Head of Digital

Job Type: Full-time

Pay: Rs65,000.00 - Rs80,000.00 per month

Experience:

• Adwords: 2 years (Required)
• Meta Marketing: 2 years (Required)