Digital Marketing Manager

Barr, Inc. is seeking a hands-on Digital Marketing Manager to build, optimize, and scale a high-ROI digital engine for our B2B industrial business. You’ll set strategy, execute tactical programs, and establish processes in a lean environment—driving qualified inbound leads, online sales, and measurable growth.

If you are a results-oriented individual looking to play a key role in driving the success of a forward-thinking organization, we encourage you to apply. Our company offers a dynamic work environment, Monday-Thursday workweek with three-day weekends, competitive compensation, and benefits, including health insurance, company-paid life insurance, supplemental insurance options, and more.

Key Responsibilities

• Strategy and Leadership
  • Build an ROI-driven marketing strategy and translate it into executable, tactical plans.
  • Establish processes and infrastructure in a low-structure environment.
  • Design and optimize the sales process for inbound leads and online B2B sales.
  • Partner with and manage external agencies.
  • Thrive in ambiguity; prioritize, test, and iterate quickly.

• Digital Marketing Execution
  • Own SEO, SEM, PPC, AI search, display, retargeting, and paid social.
  • Plan and execute campaigns across Facebook, Instagram, YouTube, TikTok, and LinkedIn.
  • Launch full-funnel social campaigns that drive qualified prospects and sales.

• CRM, Lifecycle, and Ecommerce

• • Drive lead generation and qualification; build scalable nurture programs.
  • Map and optimize the full user journey from first touch to repeat purchase.
  • Manage inbound lead capture, scoring, routing, and SLAs with Sales.
  • Support and optimize B2B ecommerce flows, merchandising, and promotions.

• Digital Optimization and ROI Metrics

• • Own website SEO optimization and technical hygiene.
  • Define and report ROI metrics, CAC, ROAS/ROSS, LTV, and funnel KPIs.
  • Run A/B and multivariate tests across ads, landing pages, and emails.
  • Execute content optimization for search intent and conversion.

• Creative Development & Media

• • Lead PR initiatives; secure earned coverage and manage paid placements.
  • Plan and buy media across digital channels; manage budgets and pacing.
  • Oversee industrial product photography and asset management.
  • Update websites, product pages, and assortments with accurate content.

• Platform Experience (preferred, not required)
  • BigCommerce (or similar ecommerce platform)
  • Acumatica (ERP)
  • HubSpot (CRM/marketing automation)
  • Twilio (SMS/communications)
  • B2B industrial marketing experience