Digital Marketing Manager

Company Overview

eNova Software and Hardware Solutions Pvt. Ltd. is a one-stop solution provider addressing diverse business challenges through innovative software and hardware solutions. We help organizations maximize the value of their technology investments by delivering measurable returns over time. At eNova, we believe in building brands with purpose and passion, enabled by effective and impactful technology.

Position Overview

We are seeking a dynamic and results-driven Marketing Manager to lead and manage our digital marketing initiatives across multiple platforms. This role is ideal for professionals who are passionate about digital marketing, brand building, lead generation, and customer engagement. The Marketing Manager will be responsible for strategizing, executing, and optimizing marketing campaigns to support business growth and brand visibility.

Key Duties and Responsibilities

• Plan, implement, and manage digital marketing campaigns across SEO, SEM, Social Media, Email Marketing, and other digital channels.
• Create, schedule, and manage engaging content across social media platforms including Facebook, Instagram, LinkedIn, and YouTube.
• Develop high-quality content for social posts, blogs, advertisements, landing pages, and website content.
• SEO & Website Management:
• Conduct keyword research and optimize website content to improve search engine rankings.
• Coordinate updates and enhancements to the company website.
• Plan, manage, and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Conduct competitor analysis and market trend research to refine and update marketing strategies.
• Ensure brand consistency across all marketing and digital communication channels.
• Drive lead generation initiatives through targeted digital campaigns and funnels.
• Monitor, analyze, and report campaign performance; prepare monthly KPI and performance reports.
• Collaborate with internal teams to align marketing strategies with business objectives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field (preferred).

Experience

• 3+ years of hands-on experience in Digital Marketing or a related role.

Technical Skills

• Strong knowledge of SEO, SEM, Google Ads, and Social Media Marketing.
• Experience with tools such as Google Analytics, Google Search Console, Meta Business Suite, and email marketing platforms.
• Hands-on experience with Canva and/or Adobe Photoshop is an added advantage.

Soft Skills

• Excellent communication and presentation skills.
• Strong analytical and problem-solving abilities.
• Creative mindset with high attention to detail.
• Ability to work independently, manage multiple priorities, and meet deadlines.

Additional Skills (Optional)

• Basic understanding of WordPress or other website CMS platforms.

Job Types: Full-time, Permanent

Pay: ₹70,000.00 - ₹100,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person