Digital Marketing Manager

We are an IT services company Digital Marketing Manager digital marketing function. The ideal candidate will have strong hands-on expertise in SEO, PPC, Social Media Marketing (SMM) along with proven experience in client handling, strategy creation, and team management.

This role requires someone who can think creatively, build result-oriented strategies, manage multiple clients, lead a team, and drive measurable business growth through digital channels.

Key Responsibilities:

Digital Marketing Strategy & Execution

• Develop, plan, and execute end-to-end digital marketing strategies aligned with business goals.
• Oversee SEO (on-page, off-page, technical SEO), PPC (Google Ads, Meta Ads, LinkedIn Ads), and Social Media Marketing.
• Analyze campaign performance and optimize for lead generation, conversions, and ROI.
• Identify new digital marketing trends, tools, and growth opportunities proactively.

Client Management

• Act as the primary point of contact for key clients.
• Understand client business objectives and translate them into effective digital strategies.
• Present marketing plans, reports, insights, and performance reviews to clients.
• Build long-term client relationships and ensure high client satisfaction.

Team Leadership & Management

• Lead, mentor, and manage a team of SEO specialists, PPC executives, content creators, and social media managers.
• Assign tasks, set KPIs, review performance, and ensure timely project delivery.
• Provide creative direction and innovative ideas to the team.
• Conduct training sessions and upskill team members as needed.

Planning, Reporting & Optimization

• Monitor daily, weekly, and monthly performance metrics across all channels.
• Prepare detailed performance reports with actionable insights.
• Manage marketing budgets and ensure optimal spend allocation.
• Coordinate with sales, design, and development teams for integrated campaigns.

Required Skills & Experience

• 5–8+ years of experience in digital marketing with a strong focus on SEO, PPC, and SMM.
• Proven experience in client handling and stakeholder management.
• Hands-on experience with tools like Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, SEMrush/Ahrefs, and other marketing tools.
• Strong understanding of lead generation, conversion optimization, and funnel strategy.
• Experience managing and leading a digital marketing team.
• Excellent communication, presentation, and interpersonal skills.
• Creative mindset with a proactive and problem-solving approach.

Preferred Qualifications

• Experience working with IT services, B2B marketing, or SaaS companies.
• Knowledge of email marketing, marketing automation, and CRM tools.
• Basic understanding of UI/UX, CRO, and website performance optimization.
• Certification in Google Ads, Analytics, or other relevant platforms.

What We Offer

• Opportunity to lead and shape the digital marketing vision of the company.
• Work with international and domestic clients.
• Competitive salary and performance-based incentives.
• Career growth and leadership opportunities.
• Collaborative and innovation-driven work culture.

Job Type: Full-time

Pay: ₹30,000.00 - ₹100,000.00 per month

Work Location: In person