Digital Marketing Manager

Key Responsibilities:

• Develop and implement comprehensive marketing campaigns that align with TMG's business objectives and enhance market presence.
• Lead the planning and execution of holistic marketing strategies, encompassing online, offline, and on-ground activations.
• Manage marketing budgets effectively to ensure campaigns deliver measurable ROI and meet financial goals.
• Oversee creative direction and media planning, ensuring brand consistency across all touchpoints.
• Collaborate with sales, PR, design, and digital teams to ensure seamless integration of marketing initiatives.
• Analyze campaign performance using data-driven insights to provide actionable recommendations for improvement.
• Maintain and grow strong relationships with agencies, media partners, and external vendors to enhance campaign effectiveness.
• Conduct market research and competitor analysis to stay ahead of industry trends and inform strategy.
• Manage multiple holding accounts, ensuring effective reporting and accountability for all marketing activities.

Requirements:

• 7-10 years of experience in digital marketing, with a strong focus on real estate marketing.
• Demonstrated experience in online/offline marketing and executing 360° marketing campaigns.
• Strong understanding of media planning, branding, and campaign management.
• Bachelor’s degree in marketing, Business, or a related field; a degree in Mass Communication is a strong plus.
• Relevant marketing diplomas or certifications are advantageous.
• Exceptional communication, leadership, and project management skills.
• Strong analytical skills with a data-driven approach to decision-making.