Digital Marketing Manager

Job Title: Digital Marketing Manager
Job Type: Full-time

Location: Kondapur,Hyderabad
Experience Required: Minimum 1 Year in Real Estate Digital Marketing (Mandatory)
About the Role

We are looking for an experienced Digital Marketing Manager with proven real estate industry experience. The candidate should be capable of handling paid campaigns, social media, lead generation, and coordination with sales teams to ensure quality leads and conversions.

Key Responsibilities

• Plan, execute & manage digital marketing campaigns for real estate projects (apartments, villas, plots, commercial, etc.).
• Run performance campaigns on:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display & YouTube)
• Generate high-quality leads for residential/commercial projects.
• Handle end-to-end digital marketing activities:
• Campaign setup
• Targeting
• Budgeting
• Optimization
• Reporting
• Create content ideas, captions, and marketing hooks tailored to real estate buyers.
• Coordinate with design & media team for creatives, walkthrough videos, and ads.
• Work closely with the sales team to track lead quality, CPL, and conversions.
• Monitor campaign performance metrics:
• CPL (Cost Per Lead)
• Lead Quality
• CTR / CVR
• Conversion Funnel
• Manage CRM updates, lead follow-ups, and source tracking.
• Create weekly and monthly performance reports.

Mandatory Requirements

• Minimum 1 year experience in real estate digital marketing.
• Hands-on experience with Meta Ads Manager & Google Ads.
• Good understanding of real estate buyer personas & funnel strategy.
• Experience in running lead generation campaigns.
• Basic knowledge of digital KPIs such as CPL, CTR, Conversion Rate, etc.
• Familiarity with CRM tools (Leadsquared, Salesforce, Zoho, etc.) — preferred.
• Strong communication and coordination skills.

Good to Have

• Experience with video ads & creatives (Reels, walkthroughs, UGC style)
• Knowledge of Canva or basic graphic design tools
• SEO knowledge for project landing pages
• Experience working with builders or real estate agencies

What We’re Looking For

• Real estate domain understanding
• Performance-driven mindset
• Analytical & reporting skills
• Ability to manage campaigns independently
• Team coordination & accountability

Salary & Benefits

• Salary: Based on experience & skill set
• Performance-based incentives
• Opportunity to work on premium real estate projects
• Growth in digital & performance marketing domain

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Experience:

• Real estate : 1 year (Required)

Work Location: In person