Digital Marketing Manager

Digital Marketing Manager

Job Type: Full-Time
Annual Salary: $80,000–$85,000
Reports to: Senior Vice President of Growth
Supervisory Responsibilities: None
Work Location: DMV Area (Hybrid preferred)

Who We Are

Mission

We believe that no one should feel alone, and we are sure you feel the same. Bloom Health Centers is a DMV-based behavioral health organization specializing in traditional and innovative psychiatric and psychotherapy treatments. We are rapidly growing and are looking for a motivated Digital Marketing Manager to grow with us. Bloom Health Centers provides comprehensive behavioral health services delivered by a group of competent, independent practitioners. We diagnose and treat children, adolescents, adults, and the geriatric population, with services including psychiatry, therapy, TMS, Spravato, and psychological testing.

Vision

Too many people dismiss their mental health needs by assuming it will get better or that they can “tough it out.” For many people, this simply is not true. At Bloom Health Centers, we help people find balance and perspective so they can live their best lives. Our foundation of success is based on our ABCs:

All as One
Be the Change
Courage to Care

About the Role

We are expanding and are seeking a talented Digital Marketing Manager to join our growth team.

This role is responsible for owning and optimizing Bloom’s digital marketing strategy in close partnership with the Senior Vice President of Growth. The Digital Marketing Manager will manage our external digital marketing agency, guide paid advertising strategy within healthcare compliance standards, and ensure our SEO, content, and digital presence support and amplify our community engagement and referral strategy.

Job Responsibilities

· Partner with the SVP of Growth to develop and execute a digital marketing strategy aligned with community engagement and referral growth

· Manage the relationship with Bloom’s digital marketing agency

· Oversee paid advertising strategy across digital platforms

· Own SEO strategy and optimization

· Collaborate on website updates and digital creative assets

· Align digital efforts with community engagement teams

· Measure and report digital referral results in partnership with the SVP of Growth, ensuring digital performance is evaluated alongside community outreach and referral activity.

Competencies

· Strong understanding of healthcare digital marketing

· SEO-certified with hands-on experience executing and measuring organic search strategy in a healthcare or regulated environment

· Strong written and verbal communication

· Analytical and detail-oriented

· Proficient in Microsoft products with expertise in Excel

· Collaborative and organized

Qualifications

· Bachelor’s degree in Marketing or related field

· 4+ years digital marketing experience

· Experience managing digital marketing agencies

Benefits

· Health Insurance

· Company-Provided Life Insurance

· Voluntary Benefits

· PTO

· Holidays

· 401(k) Matching

Pay: $80,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: Hybrid remote in Arlington, VA