Digital Marketing Manager

About the Role

We are looking for a creative and strategic Digital Marketing Manager to lead our brand presence across Pakistan’s digital landscape. If you have a strong track record in building brand affinity through organic content and community management, we want to hear from you.

We are not looking for an SEO or ad performance specialist – we are looking for a brand storyteller with expertise in content strategy and social media engagement.

Key Responsibilities

• Brand & Content Strategy – Develop and execute a localized digital marketing strategy focused on brand storytelling. Plan and produce engaging content (graphics, videos, case studies) for Facebook, Instagram, TikTok, LinkedIn, and Twitter.
• Social Media & Community – Grow organic social following, drive engagement, and increase inquiries. Identify and collaborate with local KOLs/KOCs for authentic brand stories.
• Campaign Integration – Lead integrated marketing campaigns that blend online and offline efforts, ensuring consistent brand messaging.
• Trend Monitoring – Track local cultural trends and user conversations. Leverage insights to create timely content and manage brand reputation.
• Team Leadership – Lead a small digital team, assign tasks, and review performance metrics (engagement, reach, sentiment).

What We Are Looking For

• Experience : 3+ years in digital marketing with strong focus on branding, content creation, and social media management .
• Skills : Proven ability to grow organic social following; experience with local KOLs.
• Mindset : Creative, proactive, brand-first – you enjoy building communities, not just running ads.
• Education : Bachelor's in Marketing, Communications, or related field.