Digital Marketing Manager

Job Title: Digital Marketing Manager — BlinkSwag

Location: Karachi

Job Type: Permanent

Employment Type: Full-Time

About BlinkSwag:

BlinkSwag is a leading provider of branded merchandise, offering customized swag solutions for

businesses. We specialize in creating high-quality promotional products that enhance brand

visibility and engagement.

Job Summary:

We are seeking a dynamic and results-driven Digital Marketing Manager to lead BlinkSwag’s

digital growth initiatives, strengthen brand presence, and generate high-quality leads across

global markets. The ideal candidate will combine strategic thinking with hands-on execution

across performance marketing, SEO, content, and analytics.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with business
  
  

objectives

• Plan, manage, and optimize paid campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.)
• Lead SEO initiatives to increase organic visibility and website traffic
• Oversee website content, blogs, case studies, and marketing materials
• Manage social media presence and engagement across platforms
• Optimize conversion funnels and landing pages
• Execute email marketing and marketing automation campaigns
• Analyze campaign performance and generate actionable insights
• Collaborate with sales, product, and design teams to support growth initiatives
• Monitor market trends, competitors, and emerging digital opportunities
  
  

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA
  
  

preferred)

• 5+ years of digital marketing experience (B2B SaaS, tech, or e-commerce preferred)
• Proven success in lead generation and campaign management
• Experience targeting international markets is highly desirable
  
  

Required Skills

• Strong expertise in performance marketing (PPC, paid social)
• Solid SEO knowledge and experience with tools such as SEMrush or Ahrefs
• Proficiency in Google Analytics and data-driven decision making
• Experience with marketing automation platforms (e.g., Zoho, HubSpot)
• Excellent content planning and communication skills
• Strong project management and organizational abilities