Digital Marketing Manager (Advertising Focus)

Digital Marketing Manager (Advertising Focus)

Experienced Digital Marketing Manager with a strong background in planning, executing, and optimizing high-performing paid advertising campaigns across digital platforms. Proven ability to drive brand awareness, lead generation, and revenue growth through data-driven strategies. Skilled in managing large-scale ad budgets, A/B testing, audience segmentation, and performance analysis across channels such as Google Ads, Facebook/Meta, LinkedIn, Instagram, and programmatic networks.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies with a strong focus on paid advertising and ROI optimization.
• Manage end-to-end ad campaigns, including setup, budgeting, audience targeting, and continuous performance monitoring.
• Optimize PPC campaigns across Google Ads, Bing, Facebook/Instagram, and LinkedIn Ads to meet KPIs and reduce cost-per-acquisition (CPA).
• Conduct keyword research, competitive analysis, and A/B testing to refine campaign performance.
• Analyze campaign data using Google Analytics, Meta Business Suite, and other tracking tools to generate actionable insights and monthly performance reports.
• Collaborate with content, creative, and web teams to ensure cohesive campaign messaging and landing page performance.
• Stay updated with digital advertising trends, algorithm updates, and emerging platforms to maintain a competitive edge.
• Lead or support digital marketing initiatives such as retargeting, funnel optimization, and conversion rate improvement.
• Manage and mentor junior marketers or media buyers (if applicable), fostering continuous learning and campaign excellence.

Key Skills:

• Google Ads (Search, Display, YouTube)
• Facebook & Instagram Ads Manager
• LinkedIn Campaign Manager
• Google Analytics / GA4
• SEO & SEM integration
• CRM and marketing automation tools (e.g., HubSpot, Mailchimp)
• ROI/ROAS tracking and reporting
• Budget management and bid strategy
• Landing page optimization tools (e.g., Unbounce, Instapage)

Job Type: Full-time

Pay: Rs120,000.00 - Rs150,000.00 per month

Work Location: In person