Digital Marketing Manager - Automotive

Job Summary:

We are seeking a proactive and creative Digital Marketing Manager to join our dynamic team in the automotive industry . The ideal candidate will be responsible for developing marketing strategies, creating marketing materials, managing digital and social media campaigns, and generating leads through online platforms.

This role requires hands-on experience in content creation, presentations, digital marketing (Google Ads, Facebook Ads, Instagram), and promotional strategies tailored to the automotive sector.

Key Responsibilities:

• Create and design marketing content such as brochures, flyers, presentations (PowerPoint/Canva), videos, and social media posts.
• Develop and execute digital marketing campaigns (Google Ads, Facebook/Meta Ads, Instagram Promotions).
• Manage and update the company’s social media pages , websites, and other online platforms.
• Conduct market research to identify new trends, customer preferences, and competitor strategies.
• Plan and run online campaigns to promote new vehicle launches, offers, and services.
• Collaborate with the sales team to generate leads through online marketing strategies.
• Analyze campaign performance and prepare reports using tools like Google Analytics , Facebook Insights, etc.
• Build and maintain relationships with vendors, media agencies, and digital platforms.
• Assist in organizing offline events , auto expos, and showroom promotions when required.
• Maintain and update digital and physical marketing assets .
• Managing Marketing Materials

Preferred Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• 2+ years of experience in digital marketing , preferably in the automotive or related industry, but not a must.
• Proficient in Facebook Ads Manager , Google Ads , Instagram Business , and other marketing tools
• Experience in using Canva , PowerPoint, or Adobe Suite for content creation
• Strong understanding of SEO/SEM , email marketing , and lead generation
• Excellent communication, writing, and presentation skills
• Familiar with social media algorithms , trends, and content engagement strategies
• Ability to work independently and in a fast-paced team environment

Preferred:

• Knowledge of automotive industry trends , vehicle models, and customer behaviour
• Experience in CRM platforms , WordPress , or other CMS tools
• Video editing/basic graphic design skills