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Digital Marketing Manager - Chandigarh/Mohali
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Strategy Development
- Develop and execute integrated digital marketing strategies (SEO, SEM, email, social
- Drive brand visibility and qualified lead generation to support business growth.
- Measure and report performance of all digital campaigns against KPIs and ROI.
- Optimize campaigns using insights from analytics and conversion data.
- Coordinate with teams to create high-converting landing pages and digital content.
- Oversee content distribution to align with lead generation goals.
- Analyze user journeys across touchpoints to improve conversion funnels.
- Track marketing-attributed revenue and optimize lead acquisition costs.
- Develop SEO strategies to increase organic traffic and search rankings.
- Manage paid campaigns on Google and Bing for high-quality lead generation.
- Grow brand presence and engagement across social platforms.
- Oversee day-to-day content and performance of social channels.
- Plan and execute lead-nurturing email campaigns to boost engagement.
- Monitor open, click-through, and conversion rates to improve performance.
- Design and run demand generation campaigns targeting qualified leads.
- Collaborate with sales to align marketing with pipeline and revenue goals.
- Allocate and manage budgets to ensure cost-effective campaign performance.
- Track and report spending, ROI, and overall budget efficiency.
Key Requirements :
Experience: 8-12 years with at least 8 years in a IT industry and managing a team of at
least 10 people
Bachelor's degree in Marketing, Business, Communications, or related field.
Strong leadership and communication skills to manage teams and collaborate across
departments.
Hands-on experience in performance marketing, lead generation, and analytics.
Strong understanding of digital marketing concepts, strategies, and best practices.
Hands-on experience with SEO, PPC, email marketing, and social media.
Proficiency in web analytics tools (e.g., Google Analytics) and marketing software
(e.g.,HubSpot, Marketo).
Excellent written and verbal communication skills.
Strong analytical and problem-solving abilities.
Up-to-date with the latest trends and tools in digital marketing.
What We Offer
Competitive compensation and benefits.
A dynamic and collaborative work environment.
Opportunities to work on cutting-edge technologies and solutions.
Career growth opportunities in a fast-paced and innovative organization.
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