Digital Marketing Manager - Forge Management, Seattle

Digital Marketing Manager

BUSINESS SUCCESS DIVISION

Salary + Bonuses + Benefits

Who We Need

We're seeking a strategic Digital Marketing Manager who excels at optimizing sales performance through data-driven insights and exceptional team leadership. This role demands a sales-focused professional who can seamlessly blend analytical expertise with people-centered leadership, transforming lead management processes while empowering teams to create extraordinary leasing experiences that resonate throughout our communities.

What You'll Do

• Orchestrate Lead-to-Lease Excellence: Transform prospects into residents by overseeing sophisticated lead management systems, ensuring every interaction reflects our commitment to exceptional experiences while maximizing conversion ratios through strategic optimization.
• Command Analytics & Business Intelligence: Leverage Entrata, DOMO BI, and Google Analytics to uncover actionable insights that drive leasing performance, creating comprehensive dashboards and forecasting models that guide strategic decision-making across multiple properties.
• Lead Remote Team Performance: Direct and optimize third-party call center operations and ELI+ Leasing AI agent systems, ensuring all team members have the tools, training, and support needed to deliver consistently exceptional prospect experiences.
• Maintain Property Websites: Using Entrata’s website platform, ensure all websites are up to date, organized, and effective. Implement thorough SEO and AIO.
• Drive Strategic Marketing Optimization: Implement and refine flywheel marketing strategies that prioritize resident delight over traditional attraction methods, reducing dependency on Internet Listing Services while building sustainable word-of-mouth networks.
• Cultivate Cross-Functional Collaboration: Partner closely with Client Success Managers and Analysts to develop daily action plans, optimize performance metrics, and ensure seamless information flow across diverse property portfolios.
• Champion Exceptional Experience Standards: Maintain rigorous quality standards across all prospect touchpoints, ensuring every interaction contributes to our reputation for creating valued communities where residents thrive. Manage and respond to reputation interactions using Entrata tools.
• Synthesize Performance Intelligence: Translate complex data into actionable strategies, providing leadership with clear insights on occupancy trends, cost-per-lease optimization, and market positioning opportunities.
• Your Impact Will Be Measured By
• Leasing Performance Excellence: High occupancy rates, superior conversion ratios, and optimized cost-per-lease metrics across managed properties
• Resident Satisfaction & Advocacy: Strong reputation management scores, written testimonials, and measurable increases in referral-driven leases
• Team Performance & Collaboration: Positive feedback from Community Success teams and measurable improvements in lead-to-tour conversion rates
• Financial Performance: Achievement of revenue targets and bonus-eligible performance standards that contribute to overall company success
• Operational Efficiency: Streamlined lead management processes that free Community Success teams to focus on relationship-building and resident retention
• Strategic Marketing ROI: Demonstrated effectiveness of flywheel marketing strategies and reduced reliance on traditional ILS attraction methods

The Ideal Match

You bring at least 4 years of successful digital marketing experience, preferably in property management, with a proven track record of creating exceptional marketing experiences. Your expertise in marketing analytics is complemented by formal training and demonstrable results in data-driven decision making. You excel at leading remote teams and performing through others, combining strong organizational skills with the ability to distribute detailed, accurate information across multiple properties and locations while maintaining our standards for extraordinary experiences.

Compensation & Position Details

• Base Salary: $85,000-$100,000/year, paid semi-monthly
• Bonus Structure: 8% performance bonus available, subject to the terms of the company's bonus program, which may be amended from time to time
• Reports to: President, Sr. Client Success Manager
• Location: Hybrid: In-office collaboration required

Perks & Benefits at Forge We believe people thrive when they’re supported—at work, at home, and in their communities. That’s why our benefits go beyond the basics to reflect what matters most:

Healthcare

• 100% employer-paid Medical, Dental, and Vision coverage for you

Paid Time Off

• 20 days of PTO per year (accrued)
• 2 Service Days (1 Personal, 1 Community)
• 8 Paid Holidays + 2 Floating Holidays

Wellness

• Calm App membership for mental well-being
• Regence Rewards & Advantage wellness programs

Financial Security

• 401(k) with 100% employer match up to 4>#/li###
• $20,000 employer-paid Life Insurance

Communication Support

• $75 monthly cell phone stipend

Long-Term Growth

• 1 extra PTO day for each year of service (starting after 5 years)
• 30-day Sabbatical after 10 years with Forge

Benefits are subject to change throughout employment

Connection to Our Mission

Marketing Manager serves as a vital catalyst in our mission to create valued communities where vivid stories unfold. By optimizing the transactional aspects of lead management, you enable our Community Success teams to focus on the transformational moments that matter most—from that first tour through lease signing and beyond. Your strategic approach to sales optimization and team leadership directly contributes to the exceptional experiences that become the foundation for lasting community connections and the vivid stories that define life at Forge Management properties.

About Forge Management

We’re a new kind of property management company—built on decades of industry experience, but designed for today’s challenges. Our team brings together seasoned professionals from multifamily operations, compliance, and HR, united by a bold vision: to centralize core functions and empower on-site teams. By streamlining systems and standardizing support, we reduce friction, boost transparency, and create space for what matters most—resident satisfaction, employee growth, and operational excellence.