Digital Marketing Manager (Full Time, Towson)

General Summary:

• The Digital Marketing Manager is responsible for overseeing the planning, execution, optimization, and performance of the organization’s email marketing campaigns and website presence, while partnering with colleagues to support digital marketing campaigns.
• This role ensures a seamless, integrated digital experience that strengthens brand positioning, drives engagement, and supports organizational goals, including awareness, program utilization, and revenue growth.
• The Digital Marketing Manager collaborates with marketing colleagues and business partners to execute multiple, simultaneous, integrated projects to support marketing and business strategies.

Knowledge, Skills, and Abilities Required:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)
• 5+ years of professional experience in email marketing and/or website management, Healthcare experience preferred
  • Demonstrated experience managing email marketing platforms (e.g., Eloqua, HubSpot, Salesforce Marketing Cloud) and CMS platforms (e.g., WordPress, Drupal)
  • Basic knowledge of HTML/CSS for email/web page customization/formatting
  • Strong communication and writing skills
  • Experience using a web-based digital analytics platform (E.g. Google Analytics, Piwik Pro)
  • Ability to execute multiple, simultaneous projects
  • Highly process and detail-oriented

Benefits:

At Sheppard Pratt, you will work alongside a multi-disciplined team led by a bold vision to change lives. We offer:

• A commitment to professional development, including a comprehensive tuition reimbursement program to support ongoing education and licensure and/or certification preparation
• Comprehensive medical, dental and vision benefits for benefit eligible positions
• 403b retirement match
• Generous paid-time-off for benefit eligible positions
• Complimentary Employee Assistance Program (EAP)
• Generous mileage reimbursement program

Pay for this position is determined on a number of factors, including but not limited to, years and level of related experience.

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Equal Opportunity Employer
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