Digital Marketing Manager - Healthcare

Digital Marketing Manager - Healthcare Industry

Location: Chennai, Tamil Nadu (On-site)
Experience: 3-5 Years
Salary: ₹25,000 - ₹40,000 per month

About the Company

Redwud Creations is a healthcare-focused digital marketing agency based in Chennai. We partner with hospitals, clinics, medical practitioners, and healthcare organizations to deliver comprehensive digital marketing solutions. Our services include brand development, digital campaigns, social media management, video production, and patient education content.

Role Overview

We are seeking an experienced Digital Marketing Manager to lead performance-driven campaigns for our healthcare clients. This role requires hands-on expertise in paid advertising, search engine optimization, and content strategy. You will be responsible for planning, executing, and optimizing multi-channel digital marketing initiatives that deliver measurable business outcomes.

Key Responsibilities

Paid Advertising

• Plan, launch, and optimize Google Ads campaigns across Search, Display, Video, and Performance Max networks
• Manage Meta advertising campaigns (Facebook and Instagram) focused on lead generation and brand awareness
• Monitor campaign performance, adjust budgets, and implement A/B testing to maximize ROI

SEO & Organic Growth

• Develop and implement SEO strategies to improve search rankings and increase organic traffic
• Conduct keyword research, competitor analysis, and technical SEO audits
• Optimize website content and structure for better search visibility

Content & Creative Collaboration

• Create compelling content for digital channels including social media, websites, and advertising campaigns
• Collaborate with design teams to develop effective marketing assets
• Ensure all content aligns with healthcare industry standards and client brand guidelines

Analytics & Reporting

• Track and analyze key performance indicators across all digital channels
• Prepare regular performance reports with actionable insights and recommendations
• Use data to identify growth opportunities and optimize marketing strategies

Industry Awareness

• Stay current with digital marketing trends, platform updates, and algorit

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Application Question(s):

• How many total years of digital marketing experience do you have?
• Do you have any experience in healthcare digital marketing (hospitals, clinics, doctors, healthcare brands)?
• Have you led or managed digital marketing campaigns independently?
• Are you proficient in running Google Ads (Search, Display, YouTube)?
• How would you rate your Meta Ads (Facebook/Instagram) campaign management skills?
• Have you handled monthly ad budgets above ₹1 lakh?
• Are you experienced with digital tools such as GA4, SEMrush/Ahrefs, Meta Business Suite, or HubSpot?
• Are you comfortable interacting directly with doctors and healthcare stakeholders?
• What is your current notice period?
• What are your salary expectations?

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person