Crossroads Treatment Centers is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Since 2005, Crossroads has been at the forefront of treating patients with opioid use disorder. Crossroads is a family of professionals dedicated to providing the most accessible, highest quality, evidence-based medication assisted treatment (MAT) options to combat the growing opioid epidemic and helping people with opioid use disorder start their path to recovery. This comprehensive approach to treatment, the gold standard in care for opioid use disorder, has been shown to prevent more deaths from overdose and lead to long-term recovery. We are committed to bringing critical services to communities across the U.S. to improve access to treatment for over 26,500 patients. Our clinics are all outpatient and office-based, with clinics in Georgia, Kentucky, New Jersey, North and South Carolina, Pennsylvania, Tennessee, Texas, and Virginia. As an equal opportunity employer, we celebrate diversity and are committed to an inclusive environment for all employees and patients.

Day in the Life of a Digital Marketing Manager

The Digital Marketing Manager will play a pivotal role in shaping how Crossroads communicates - with patients, community partners, and the public through digital channels. This position is responsible for planning, developing, implementing, and measuring a digital strategy focused on SEO, SEM, digital advertising, to expand our reach, improve online visibility, and increase patient engagement.

The Marketing and Communications team is at the heart of growth and access expansion for Crossroads. We’re building a best in- class team to help more than 26,000 patients each month receive life-changing care. Reporting to the Director of Marketing, this role collaborates closely with our agency partners, the Marketing Communications Manager, and internal teams across Operations, Community Engagement, Patient Access, and Data & Analytics to ensure a unified, mission- driven digital presence.

Digital Strategy & Campaign Execution

• Develop and implement a holistic digital marketing strategy that supports organizational growth and patient acquisition goals.

• Oversee all SEO, SEM, and digital advertising initiatives- ensuring cohesive messaging, strong performance, and measurable ROI.

• Collaborate with agency partners to manage paid media campaigns (Google Ads, Meta, display, video, retargeting, etc.), monitoring budgets, bid strategies, and A/B testing to maximize results.

• Partner with the Marketing Communications Manager to ensure alignment of digital content with broader brand and communication strategies.

Website Management & Optimization

• Oversee day- to- day website operations to ensure accurate, timely, and optimized content.

• Collaborate with developers to improve site architecture, mobile performance, conversion paths, and user experience.

• Lead SEO initiatives, including keyword research, link building, content optimization, and technical SEO.

• Manage tagging, tracking, and analytics integrations to ensure reliable data collection.

Analytics, Measurement & Insights

• Define and monitor digital KPIs across channels, translating data into actionable insights and recommendations for leadership.

• Prepare monthly and quarterly performance dashboards to track ROI, lead generation, and engagement metrics.

• Partner with Analytics teams to refine attribution models and optimize patient acquisition funnels.

Email, Retargeting & Nurture Campaigns

• Plan and execute targeted email and retargeting campaigns that nurture prospective patients and community partners through the decision journey.

• Collaborate with marketing and operations teams to develop automated workflows that improve lead conversion and engagement.

Social and Influencer Collaboration

• Partner with the Marketing Communications Manager on content strategy, social calendar integration, and community engagement efforts.

• Support executive visibility and thought leadership initiatives through digital storytelling and amplification of corporate messages.

Compliance & Reputation Management

• Ensure all digital campaigns and data collection comply with HIPAA and healthcare advertising regulations.

• Monitor online reputation, reviews, and community feedback across digital platforms, escalating as needed for leadership.

Location

• This position will mainly be a remote role. Expectation of travel to Greenville, SC as needed.

Education and Requirements

• Preferred: Background in healthcare or substance use disorder (SUD) treatment marketing.

• 5+ years of progressive experience in digital marketing management.

• Proficiency with content management systems (CMS), marketing automation tools, and CRM platforms such as HubSpot, Salesforce, Monday.com, WordPress, and Canva.

• Out- of- the- box thinker with a proactive, solution- oriented approach to challenges.

• Strong PowerPoint skills with experience in creating presentations for leadership and stakeholders.

• Experience developing B2B and B2C marketing strategies that drive engagement and growth.

• Passion for helping others and a commitment to Crossroads Treatment Centers’ mission.

• Ability to work independently with minimal supervision while thriving in a collaborative team environment.

Position Benefits

• Medical, Dental, and Vision Insurance

• PTO

• Variety of 401K options including a match program with no vesture period

• Life Insurance

• Short/Long Term Disability

• Paid maternity/paternity leave

• Mental Health Day

• Calm subscription for all employees