Digital Marketing Manager (Meta, Google Ads & Social Media Specialist)

We are looking for a results-driven Digital Marketing Manager to plan, execute, and optimize our online marketing efforts across multiple platforms. The ideal candidate will have hands-on experience managing paid advertising campaigns, strong graphic design skills, and solid knowledge of SEO to drive brand growth, leads, and conversions.

You will be responsible for handling end-to-end digital marketing operations including Meta Ads, Google Ads (AdWords), Instagram, TikTok campaigns, content creatives, and search engine optimization strategies.

Key Responsibilities:

• Plan, launch, and optimize paid ad campaigns on:
• Meta Ads (Facebook & Instagram)
• Google Ads (AdWords – Search, Display, YouTube)
• TikTok Ads
• Manage daily ad performance, budgeting, A/B testing, and scaling strategies.
• Create high-converting ad creatives with strong graphic design skills (posts, banners, video thumbnails, ad visuals).
• Conduct keyword research and implement on-page & off-page SEO strategies.
• Optimize website content for rankings, traffic, and conversions.
• Monitor KPIs such as CPC, CPA, ROAS, CTR, and conversion rates.
• Manage social media pages, content calendars, and engagement strategies.
• Install and manage tracking tools (Meta Pixel, Google Tag Manager, GA4).
• Prepare performance reports and marketing insights.
• Collaborate with developers and content teams for landing pages and funnels.

Required Skills & Qualifications:

• Proven experience as a Digital Marketing Manager / Specialist.
• Strong expertise in:
• Meta Ads Manager
• Google Ads (AdWords)
• TikTok Ads Manager
• Solid understanding of SEO (technical, on-page, off-page).
• Good graphic design skills (Photoshop, Illustrator, Canva, or similar).
• Experience in audience targeting, retargeting, and funnel creation.
• Ability to analyze data and optimize campaigns for ROI.
• Knowledge of social media algorithms and trends.
• Familiarity with analytics tools (GA4, Search Console, SEMrush, Ahrefs, etc.).

Preferred Qualifications:

• Video editing skills for ad creatives.
• Experience with eCommerce or lead generation campaigns.
• Knowledge of email marketing & automation tools.
• Basic understanding of landing page builders (WordPress, Shopify, ClickFunnels).

Job Type: Full-time

Pay: Rs40,000.00 - Rs50,000.00 per month

Work Location: In person