Digital Marketing Manager - PropTech (Onsite, Lahore, PKR Salary)

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Requirements:

5+ years of experience in digital marketing, performance marketing, or growth marketing.
Prior experience in PropTech, real estate tech, marketplace platforms, or SaaS is highly preferred.
Strong expertise in paid channels (Google Ads, Meta Ads, LinkedIn Ads), SEO/SEM, and marketing automation.
Hands-on experience using analytics tools such as GA4, Hotjar, Mixpanel, or Data Studio.
Strong understanding of digital funnels, attribution models, CAC, CPL, and lifecycle marketing.
Experience managing budgets, forecasting, and delivering measurable ROI.
Excellent communication, storytelling, and stakeholder management skills.
Ability to lead teams, coordinate with agencies, and work cross-functionally.
A test-and-learn mindset with the ability to move fast and iterate based on data.

Responsibilities:

Develop and execute a data-driven digital marketing strategy tailored to PropTech audiences (buyers, renters, agents, developers).
Drive lead generation, customer acquisition, and product adoption through multi-channel campaigns.
Plan, launch, and optimize paid campaigns across Google, Meta, LinkedIn, and programmatic platforms.
Lead SEO initiatives (technical, on-page, off-page) to grow organic traffic and improve search rankings.
Oversee website performance, landing page optimization, and end-to-end digital funnels.
Build and execute content strategies across blog, email, social media, and video channels.
Strengthen brand presence on LinkedIn, Instagram, YouTube, and other relevant platforms.
Manage digital marketing budgets, forecast spend, and ensure strong ROI and efficient CPL.
Conduct A/B testing, track KPIs, and use analytics tools (GA4, Search Console, CRM dashboards) to improve performance.
Prepare monthly performance reports with insights, learnings, and recommendations.
Collaborate cross-functionally with sales, product, and operations for aligned digital initiatives.
Lead and mentor a small digital team and manage external agencies when required.

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