Digital marketing Manager || Senior Digital Marketing Manager

Job Title:
Digital Marketing Manager – For Software Development & AI

Excellent communication || Stable || Well aware of strategies

We are looking for an experienced and results-driven Digital Marketing Manager with 5–9 years of professional experience in IT, software development, or AI-driven companies. The ideal candidate should be skilled in managing digital assets, planning multi-channel marketing strategies, overseeing performance analytics, and driving high-quality lead generation for a growing tech organization.

Key Responsibilities

• Manage and update the company website, landing pages, and overall UI/UX performance.
• Create, maintain, and optimize portfolios, case studies, and company capability presentations.
• Plan and execute digital marketing campaigns across SEO, SEM, email marketing, and paid ads (Google, Meta, LinkedIn).
• Develop long-term content strategies for blogs, social media, case studies, and thought leadership materials.
• Implement marketing automation workflows and manage CRM pipelines (HubSpot, Zoho, etc.).
• Track key performance metrics including traffic, conversions, CPL, lead quality, and ad ROI.
• Conduct detailed competitor analysis and industry research for IT and AI markets.
• Manage company listings on platforms such as Clutch, GoodFirms, and DesignRush and execute review-generation strategies.
• Build and maintain partnerships with design/development agencies through email and LinkedIn outreach.
• Create and optimize landing pages focused on conversion rate improvement and A/B testing.
• Position the company as an AI-driven solutions provider through content, branding, and campaign messaging.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–9 years of experience in digital marketing (IT, SaaS, or AI industry preferred).
• Strong proficiency in SEO, SEM, Google Ads, Meta Ads, and LinkedIn Ads.
• Experience with marketing automation and CRM tools (HubSpot, Zoho, Mailchimp).
• Strong understanding of email marketing flows, segmentation, and lead nurturing.
• Excellent written, verbal, and presentation communication skills.
• Ability to analyze data, prepare performance reports, and provide insights.
• Familiarity with AI/ML concepts and their application in digital marketing.

Good to Have

• Experience with WordPress, Webflow, or other CMS platforms.
• Basic understanding of HTML/CSS.
• Strong copywriting and storytelling skills.
• Experience in creating or optimizing landing pages using CRO best practices.

Benefits

• Creative and strategic ownership of the digital marketing function.
• Friendly, collaborative, and growth-oriented work environment.
• Professional development and continuous learning opportunities.
• Competitive salary with performance-based incentives.

Job Type: Full-time

Pay: ₹70,000.00 - ₹90,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Application Question(s):

• How do you manage and maintain digital assets such as websites, landing pages, blogs, and social media profiles?

Experience:

• Digital Marketing: 7 years (Required)
• Exp in IT, software development or AI-driven company: 7 years (Required)

Work Location: In person