Digital Marketing Manager (Social & PPC)

We are looking for an experienced Digital Marketing Manager to lead and scale paid traffic across Social Media and PPC channels. The ideal candidate understands the full funnel — from creatives and landing pages to ad sets, optimization, and scaling.

Responsibilities:

• Plan, launch, and manage paid campaigns on Meta (Facebook & Instagram), Google Ads, TikTok, and other PPC platforms
• Create and optimize ad structures, ad sets, and bidding strategies
• Work closely on ad creatives (copy, hooks, angles, visuals, videos)
• Review and optimize landing pages for conversion rate (CRO)
• Monitor KPIs: CTR, CPA, ROAS, CVR, and scaling metrics
• A/B test creatives, audiences, funnels, and offers
• Ensure compliance with ad platform policies
• Manage budgets and scale profitable campaigns

Requirements:

• Proven experience managing paid social and PPC campaigns
• Strong knowledge of Meta Ads, Google Ads, and TikTok Ads
• Hands-on experience with creatives, landing pages, tracking, and pixels
• Understanding of funnels, user intent, and conversion optimization
• Ability to analyze data and make performance-driven decisions
• Experience in eCommerce, lead generation, or affiliate marketing is a plus

What We Offer:

• Competitive salary + performance-based incentives
• Remote-friendly work environment
• Opportunity to work with scalable budgets and high-volume campaigns
• Growth-focused team and long-term career opportunity

Job Type: Full-time

Pay: Rs40,000.00 - Rs80,000.00 per month

Work Location: Hybrid remote in Lahore