Digital Marketing Manager( WFH)

Job Title:

Remote Digital Marketing Manager – U.S. Restaurants & Retail

Location:

Remote – India (Work from Home)

Working Hours:

Monday to Saturday | 6:00 AM – 3:00 PM CST (Night Shift IST)

Salary:

Up To ₹40,000/month (based on creativity, experience, and results)

Job Summary:

We are seeking an original, creative, and proactive Digital Marketing Manager to take full ownership of the digital presence for our U.S.-based restaurants and retail businesses. This role requires someone who can not only create engaging content but also bring fresh marketing ideas that drive foot traffic and in-store sales—without relying heavily on ChatGPT or AI tools.

Key Responsibilities:

• Develop and execute content calendars across Instagram, Facebook, Google Business, and TikTok for each location and brand.
• Design and publish original and on-brand content (posts, reels, stories, videos) using tools like Canva, CapCut, or Adobe Express.
• Coordinate with store managers to gather real-time content: product photos, staff moments, customer engagement, promotions.
• Suggest and launch creative in-store marketing campaigns (e.g., BOGO offers, contests, event days) to drive foot traffic.
• Respond to reviews, DMs, and comments while maintaining a consistent and positive brand voice.
• Track post performance, generate weekly analytics reports, and adjust content strategies based on engagement and footfall impact.
• Stay updated on U.S. holidays, promotions, and local competitor activity to align campaign timing and messaging.
• Propose marketing ideas independently—we want originality, not content that’s copied or generated by ChatGPT.

Requirements:

• 2+ years of hands-on social media management experience, preferably for QSR (Quick Service Restaurants), retail chains, or food businesses.
• Demonstrated ability to create original, non-AI-generated content that drives engagement and store-level impact.
• Skilled in social media design and video tools (Canva, CapCut, Meta Business Suite).
• Strong copywriting ability with a clear, casual, and customer-friendly tone.
• Understanding of U.S. consumer behavior, seasonal marketing trends, and how to create local buzz.
• Must be independent, creative, organized, and capable of managing multiple brand pages at once.
• Fluent in English with strong written communication.

Work Setup Requirements:

• High-speed internet (minimum 100 Mbps).
• Dedicated Desktop setup for work from home.
• Distraction-free, dedicated workspace for night-shift operations.

Bonus Points If You Have:

• Experience running Facebook/Instagram ad campaigns targeting U.S. customers.
• Basic photography or short-form video editing skills.
• History of generating campaign ideas that directly increased customer visits or sales.

What We Offer:

• Freedom to test your ideas and build digital presence for real U.S. brands.
• Long-term, stable role with high impact on business growth.
• Direct coordination with U.S. business owners and store managers.
• Transparent feedback loop and room for advancement.

Job Type: Full-time

Pay: Up to ₹40,000.00 per month

Application Question(s):

• What is the salary advertised for this position?
• Are you comfortable working a night shift, with availability until at least 3:00 AM
• Please list the industries (not specific employers) in which you have worked as a Social Media Marketing Manager.
• Are you comfortable receiving our company’s product and program information, as well as future job opportunities, via email?

Education:

• Bachelor's (Required)

Experience:

• Social media marketing: 3 years (Required)