Digital Marketing Officer

Please Note:

This role requires continuous attention to detail and proactive monitoring of online campaigns across all digital platforms. A strong sense of ownership, timely responsiveness, and commitment to campaign performance is expected.

Roles and Responsibilities:

● Manage and optimize all ongoing paid digital ad campaigns, including Google Ads, Meta (Facebook and Instagram) Ads, and YouTube promotions.

● Handle social media platforms end-to-end including daily content scheduling, community engagement, and analytics reporting.

● Create, monitor, and report performance metrics for all digital platforms, identifying opportunities for improvement.

● Coordinate with the creative team for the design and execution of high-performing social media and ad creatives.

● Conduct keyword research and SEO audits to optimize website content for higher visibility and improved search rankings.

● Maintain and regularly update the company website, ensuring content accuracy, functionality, and alignment with campaigns.

● Work closely with the web development team to execute landing page optimizations and performance enhancements.

● Manage lead generation campaigns through paid media channels and analyze cost-per-lead performance.

● Set up and manage re-marketing and conversion tracking tools including Facebook Pixel, Google Analytics, and Google Tag Manager.

● Monitor trends in digital marketing tools, channels, and strategies and implement them appropriately.

● Assist in the development and execution of email marketing campaigns, including list management and A/B testing.

● Collaborate with internal teams to align digital strategy with ongoing marketing campaigns and events.

● Run competitor analysis and share monthly performance insights against market benchmarks.

● Create performance dashboards and detailed monthly reporting for all digital assets and ad campaigns.

● Ensure alignment of messaging and visuals with brand tone and communication guidelines.

● Identify potential new digital marketing platforms or strategies and make data-backed recommendations.

● Stay updated with the latest algorithm updates across Google and Meta platforms.

● Respond to online reviews, queries, or feedback on digital platforms in collaboration with the student services team.

● Ensure digital marketing strategies align with company goals and contribute to lead and conversion targets.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person