Digital Marketing & Online Strategy Manager

Digital Marketing & Online Strategy Manager

Build the Machine. Own the Funnel. Drive Revenue.
In-Office | Full-Time | DC Pines Roofing

This is not a “social media manager” role.
This is not about vanity metrics.

This is a full-funnel, revenue-driving, growth operator position.

At DC Pines Roofing, we’re looking for a Digital Marketing & Online Strategy Manager to own our entire inbound engine—from first click to closed job to 5-star review. You will build, track, optimize, and scale systems that directly impact booked inspections and sold revenue.

If you love dashboards, hate wasted ad spend and get fired up when CPL drops and close rates rise—keep reading.

Your Mission

Own and operate our complete inbound digital ecosystem to produce:

• Consistent, high-quality inbound leads
• Booked inspections that show up
• Sold jobs that drive real revenue

Everything must be trackable, scalable, and optimized.

The Funnel You Own:
Traffic (SEO, Google Ads, LSA, Social) → Landing Pages → Calls & Forms → SMS Follow-Up → Inspections → Close → Reviews & Referrals

Your 90-Day Game Plan

Days 1–30: Take Control

You’ll audit, fix leaks, and establish clear performance baselines.

• Full audit of website, ads, GBP, SEO, listings, and follow-up systems
• Lock in GA4, GTM, call tracking, and conversion tracking
• Google Business Profile overhaul (posts, photos, cadence)
• Review generation system launched
• Clear KPIs aligned with leadership

Goal: Visibility, accuracy, and control.

Days 31–60: Build & Launch

You’ll launch assets that actually produce revenue.

• Service and neighborhood pages live
• Paid landing pages connected to ads
• Google LSA + Search Ads fully operational
• Retargeting campaigns live
• Content cadence established with videographer
• Initial CPL and lead-quality optimization

Goal: High-intent traffic entering controlled funnels.

Days 61–90: Optimize & Scale

You’ll turn what works into repeatable machines.

• SEO content and case study cadence
• Third-party platforms tested and evaluated
• SMS and email follow-up sequences optimized
• Speed-to-lead improvements implemented
• Live dashboards for CPL, bookings, and sold jobs

Goal: Lower CPL, higher booking rates, full attribution.

✅ What Success Looks Like at 90 Days

• Consistent inbound leads from Google (paid + organic)
• Clear attribution from lead → inspection → sold job
• Google reviews flowing weekly
• Cost per lead trending down
• Leadership has full visibility into performance

KPIs You’ll Be Measured On

• Cost per lead (CPL)
• Cost per booked inspection
• Cost per sold job
• Lead-to-booked rate
• Booked-to-close rate
• Speed-to-contact
• Google review velocity

No fluff. No vanity metrics. Revenue only.

Operating Expectations

• In-office, full-time role
• Weekly leadership check-ins
• Execution-first mindset
• Proactive problem solver
• You don’t wait to be told—you build, test, fix, and scale

Who This Role Is Perfect For

• A digital marketer who wants ownership, not tasks
• Someone who understands marketing AND sales funnels
• A builder who loves systems, data, and accountability
• Someone ready to tie performance directly to revenue impact

If you’re ready to build a real growth engine instead of managing surface-level marketing—this role was designed for you.

Apply now and let’s build something serious.

Pay: $45,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Work Location: In person