Digital Marketing – Performance Marketing Specialist

Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns on:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads (if required)
• Generate qualified leads for residential and commercial real estate projects.
• Manage CPL (Cost per Lead) and improve ROAS (Return on Ad Spend).
• Create and manage landing pages with strong conversion focus.
• Conduct A/B testing for ads, creatives, landing pages, and targeting.
• Track campaign performance using:
• Google Analytics
• Google Tag Manager
• Meta Pixel
• Coordinate with sales team to track lead quality and conversions.
• Prepare weekly and monthly performance reports.
• Manage marketing budgets efficiently.
• Stay updated with latest digital marketing trends and real estate market insights.

Required Skills:

• Strong expertise in Google Ads and Meta Ads.
• Experience in real estate lead generation campaigns.
• Knowledge of conversion tracking, pixels, and remarketing strategies.
• Understanding of CRM integration and lead management systems.
• Analytical mindset with strong data interpretation skills.
• Basic understanding of SEO and landing page optimization.
• Good communication and coordination skills.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Google Ads Certification (preferred).
• Experience working with real estate developers or channel partners.

Key Performance Indicators (KPIs):

• Cost per lead (CPL)
• Lead-to-site visit ratio
• Site visit-to-booking ratio
• Return on ad spend (ROAS)
• Campaign ROI

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Application Question(s):

• Do you have real estate lead generation campaigns
• Are you ok with kalyani nagar pune location
• What is your notice period
• What is your current ctc
• what is your expected ctc

Experience:

• Digital marketing: 3 years (Preferred)
• Google Ads: 1 year (Preferred)
• meta ads: 1 year (Preferred)

Work Location: In person