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Digital Marketing Planner, Zappos & Shopbop

New York, United States

DESCRIPTION

Amazon Digital Marketing, across Zappos and Shopbop, is looking for a Digital Marketing Planner to drive strategic marketing performance through data-informed decisions. This role will own the development and maintenance of forecasting models, performance tracking systems, and analytical frameworks that inform marketing investment decisions. The successful candidate will combine strong analytical capabilities with cross-functional partnership skills to optimize marketing performance across channels.

Key job responsibilities

Own marketing performance forecasts (weekly/monthly) and budget tracking processes, including accruals accuracy
Create and maintain dashboards and reporting frameworks to track cross-channel KPIs and performance
Drive process improvements for reporting systems and implement controls to address gaps
Lead the execution of media measurement frameworks and MMM implementation
Analyze performance variance and develop action plans to optimize marketing spend
Partner with agencies and internal stakeholders to ensure alignment on forecasts and reporting
Provide ad-hoc analysis and insights on marketing trends and campaign effectiveness

BASIC QUALIFICATIONS

3+ years of digital marketing analytics or related analytical experience
Experience driving process improvements through data and metrics
Advanced proficiency in Excel (Pivot Tables, VLookUps) and data analysis tools
SQL knowledge
Experience working cross-functionally with multiple stakeholders
Strong written and verbal communication skills
Bachelors Degree

PREFERRED QUALIFICATIONS

Experience with paid media

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

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