Digital Marketing Search Engine Marketing and Search Engine Optimization Specialist

Job Overview

We’re looking for a proactive, analytical, and results-driven SEO Specialist to join our growing marketing team. This mid-level role is perfect for someone with 2–5 years of hands-on SEO experience who thrives in a fast-paced environment and enjoys both strategic thinking and tactical execution. As an SEO Specialist, you’ll take ownership of organic search initiatives across multiple channels, working closely with our content creators, developers, and paid media team to drive traffic, improve rankings, and increase conversions. You’ll be responsible for identifying opportunities, implementing best practices, and continuously optimizing our digital presence to support broader business goals.

Key Responsibilities

• Strategize, execute, and manage Advocate Health's ongoing SEO efforts
• In-depth keyword research - analyze keywords by topic and level of competition
• Perform competitive analysis and content gap assessments
• Implement on-page optimization
• Manage local SEO and Google Business Listings
• Develop content briefs and have ability to explain their importance
• Provide SEO audits, recommendations, and tactics for continued campaign improvements
• Understand the DOM and be able to explain its importance, from an SEO perspective to stakeholders
• Recommend and explain actionable SEO strategies as it relates to content marketing and content hubs
• Create and present reports and metrics to stakeholders
• Stay current with search engine algorithm updates, industry trends, and emerging tools to ensure our strategies remain effective and compliant

Education/Experience Required:

• Level of Education: Bachelors degree or equivalent work experience, Masters Degree preferred Field of Study (if applicable): Marketing, advertising, digital, computer science.
• Years of Experience: 2-5 years of progressive experience. Describe Type Experience: Advertising, media planning, digital, marketing technology

Knowledge, Skills & Abilities Required:

• 2–5 years of SEO experience, ideally in an agency or in-house role.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Moz).
• Strong understanding of Google Search Console and Google Analytics (GA4 experience preferred).
• Familiarity with HTML, CSS, and basic JavaScript for SEO purposes.
• Excellent written and verbal communication skills.
• Proven ability to improve search engine rankings and organic traffic.
• Experience with CMS platforms (e.g., WordPress, Shopify) a plus.

License/Registration/Certification:

• Google AdWords Certification and Google Advanced Analytics Certification Issued by (Governing Body): Google

Physical Requirements and Working Conditions:
N/A

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.