Digital Marketing & SEO Lead (Hands-on + Team Management Role)

About the Role:

We are looking for a dynamic and self-driven Digital Marketing & SEO Lead who can independently plan, execute, and manage all aspects of digital marketing — including SEO, Google & Meta Ads, social media, influencer outreach, blog management, and content creation.
The ideal candidate is both a strategic thinker and a hands-on executor, capable of managing projects, leading junior members, and ensuring measurable results across campaigns.

Key Responsibilities: SEO & Website Optimization

• Conduct complete SEO strategy planning and implementation (on-page, off-page, and technical SEO).
• Perform keyword research, competitor analysis, and backlink development.
• Optimize website structure, metadata, and content for search engines.
• Track and report SEO performance metrics regularly.

Ads Management (Google / Meta / Others)

• Create, run, and optimize ad campaigns across Google Search, Display, YouTube, Facebook, Instagram, and LinkedIn.
• Handle campaign setup, budget allocation, targeting, remarketing, and conversion tracking.
• Analyze campaign data and generate performance reports with insights.

Social Media Handling

• Plan and execute monthly content calendars across social platforms.
• Create and manage posts, reels, and stories that align with brand strategy.
• Drive engagement, followers, and conversions through organic and paid activities.
• Oversee social responses, comments, and community management.

Content & Media Creation

• Plan and coordinate the production of marketing content — blogs, short videos, AI videos, infographics, and presentations.
• Conduct or oversee interviews, educational videos, and promotional films.
• Collaborate with designers and editors for creatives and ad materials.

Influencer & Outreach Marketing

• Identify and collaborate with relevant influencers, finance educators, and digital partners.
• Manage guest blogs, PR activities, and media tie-ups for brand visibility.
• Build and maintain relationships with content creators and affiliates.

Team & Project Management

• Guide and supervise junior digital marketing team members.
• Assign project tasks, track progress, and ensure timely delivery.
• Manage multiple digital marketing projects simultaneously.
• Report project status, performance insights, and improvement plans to management.

Analytics & Reporting

• Use Google Analytics, Tag Manager, and other tools to measure performance.
• Generate weekly/monthly reports covering SEO, ads, and social media KPIs.
• Present actionable insights and strategy recommendations.

Required Skills & Experience:

• 2–3 years of experience in Digital Marketing (with hands-on campaign management).
• Strong knowledge of SEO tools (Google Search Console, Analytics, Keyword Planner, etc.).
• Proficiency in running Google Ads and Meta Ads (Search, Display, Video, and Lead Campaigns).
• Experience in social media management, content planning, and engagement growth.
• Familiarity with AI tools for content, video, and design is a plus.
• Excellent communication, coordination, and leadership skills.
• Ability to multitask, prioritize, and deliver within deadlines

Preferred Qualities:

• Self-starter with ownership mindset.
• Balanced combination of execution and strategy.
• Creative thinking with analytical decision-making.
• Capable of mentoring and managing a small marketing team.

Job Type: Full-time

Pay: ₹240,000.00 - ₹360,000.00 per year

Benefits:

• Health insurance

Work Location: In person