Digital Marketing & Social Media Specialist

Job description

• Execute social media strategy through competitive research, platform
  determination, benchmarking, messaging and audience identification Ability
  and creativity to integrate and effectively use all social media channels highly
  common among online communities
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
• Oversee a social media strategy
• Define most important social media KPIs and ROI
• Write and optimize content for the website and social networking accounts such as Facebook and Twitter
• Identify target audiences and analyzing their attributes, behavior and media consumption habits
• Track and analyze website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Create online banner adverts and oversee pay per click (PPC) ads management
• Preparing insightful campaigns reports..

Job Requirements

• Good command of the English language.
• Strong written and verbal communication skills
• Excellent understanding of digital marketing concepts and best practices
• Experience with social media, Google Ad-words, and email campaigns and SEO/SEM
• Bachelor’s degree
• Teamwork
• Basic knowledge of Photoshop, Adobe creative, InDesign, illustrator.
• Video Editor & Graphic design is a plus