Digital Marketing & Social Media Specialist

We are pleased to partner with a leading Hospital institution committed to excellence in patient care, innovation, and community impact, to conduct an executive search for Digital Marketing & Social Media Specialist . This is an exceptional opportunity for a seasoned marketer to join an organization poised for growth and transformation.

Responsible for enhancing the hospital’s digital visibility, strengthening outreach to patient and corporate audiences, developing digital marketing strategies, managing social media channels effectively, increasing audience engagement, and strengthening brand awareness across digital platforms. Ensures that all digital communications and advertising activities align with the hospital’s corporate identity and marketing objectives.

Key Responsibilities:

Digital Marketing Management

• Designing, managing, and optimizing advertising campaigns on platforms such as Google Ads, Meta (Facebook, Instagram) Ads, and LinkedIn Ads
• Monitoring, analyzing, and improving the performance of digital campaigns
• Executing SEO (Search Engine Optimization) and SEM (Search Engine Marketing) activities
• Managing content updates for the hospital’s website and enhancing user experience

Social Media Management

• Planning and managing daily content for platforms such as Instagram, Facebook, LinkedIn, TikTok, and YouTube
• Creating innovative and engaging content ideas to boost audience interaction
• Managing and promptly responding to messages, comments, and inquiries on social media platforms with a professional tone

Content Strategy and Planning

• Developing and implementing a monthly social media content calendar
• Coordinating with the graphic designer and video editor to ensure efficient content production
• Creating campaign content tailored to the interests and behaviors of the target audience

Performance Monitoring and Reporting

• Tracking the performance of digital campaigns and social media activities using tools such as Google Analytics and Meta Business Suite
• Preparing and submitting weekly and monthly performance reports to management
• Developing optimization strategies based on data analysis and campaign results

Trend Monitoring and Innovation

• Keeping up to date with current trends in digital marketing and social media
• Regularly researching new platforms and digital opportunities (e.g., Threads, TikTok Business, LinkedIn Newsletter) and proposing strategies to management

Required Qualifications:

• Bachelor’s degree in Marketing
• Communication
• Digital Media
• Business Administration, or a related field
• Minimum of 2-3 years of experience in digital marketing and social media management
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads
• Knowledge of SEO/SEM optimization, Google Analytics, and social media analytics
• Strong understanding of social media trends and content production dynamics
• Creative thinking and strong problem-solving skills
• Proficiency in English and Arabic
• Experience in digital marketing within the healthcare sector is preferred