Digital Marketing Specialist

Qualifications:

• Bachelor’s degree in business, marketing, or related field, and at least 3-5 years of advertising agency or marketing and/or insurance experience, or an equivalent combination of education and experience.
• Experience with SEO and digital media campaign planning, optimization, and tracking.
• Keen eye for aesthetics and details.
• Excellent time management, interpersonal, communication, and collaboration skills.
• Understanding of Word Press, Ad Words, Google Analytics and Sales Force/Marketing Cloud.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Exceptional video creation, editing, and posting.
• Knowledge of digital communications and photo editing is nice to have.
• Ability to work quickly, under pressure, under tight deadlines.
• Proficiency in MS Office suite, especially Teams.

Responsibilities:

• Develops, implements, and leads the digital marketing strategy to increase service leads, enhance online services, identify additional digital marketing channels, attract traffic to the company website, and promote an online presence.
• Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website.
• Oversee management of digital marketing agency to ensure execution of SEM and SEO is in line with company strategy.
• Develop and execute reputation management strategy.
• Maintain and update/revise website.
• Lead the digital marketing team in identifying and evaluating existing and new digital technologies and using analytics tools to optimize marketing campaigns and display and search advertising.
• Work closely with the marketing managers and specialists to support the digital promotions of programs and events.
• Analyze online statistics while identifying opportunities to optimize performance and report insights to leadership.
• Plan and execute digital marketing budget; maximizing opportunity for each campaign and measuring ROI.
• Maintain and update/revise website.

Benefits:

• Fuel Allowance
• Eid Bonus
• Leave Encashment
• Gym Allowance
• Annual Dinner
• Relaxing Work Environment
• Supportive Management
• Performance Certification

Salary Range: 70k - 120K
Shift Timings: US Time Zone (5:00PM to 2:00AM)
On-Site Job - No Remote or No hybrid
Location: DHA # 4, Lahore

Job Type: Full-time

Pay: Rs70,000.00 - Rs120,000.00 per month

Work Location: In person