Digital Marketing Specialist

About Us:

Arena Animation Kankurgachi and Arena Animation Barasat are leading institutes in Animation, VFX, Gaming, Graphics, and UI/UX Design education. We are seeking a talented and result-driven Digital Marketing Specialist to manage and execute online marketing strategies for both our centers, aimed at generating quality leads, building brand awareness, and driving student enrolments.

Key Responsibilities:

• Plan, execute, and manage Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads campaigns.
• Monitor and optimize campaign performance to achieve maximum ROI.
• Develop and implement SEO strategies to improve organic search rankings.
• Manage social media content creation, posting schedules, and engagement for both centers.
• Coordinate with the graphics team to produce creatives, videos, and ad assets.
• Analyze campaign data, prepare performance reports, and suggest improvements.
• Conduct competitor analysis and identify new marketing opportunities.
• Manage and update website landing pages for better conversion rates.
• Support in offline marketing activities and event promotions when required.

Requirements:

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Proven experience in Google Ads and Social Media Marketing.
• Knowledge of SEO, Google Analytics, and lead tracking tools.
• Strong understanding of creative briefing and campaign coordination.
• Excellent communication and analytical skills.
• Ability to manage multiple projects and meet deadlines.
• Female candidate preferred.

Preferred Skills:

• Experience in the education or training industry.

Location & Reporting:

• Reporting Location: Arena Animation Kankurgachi.
• Marketing activities will cover both Kankurgachi & Barasat centers.

Job Type: Full-time

Benefits:

• Leave encashment

Experience:

• Digital marketing: 3 years (Required)
• Google Ads: 2 years (Required)
• Social media marketing: 2 years (Required)
• SEO: 2 years (Required)

Work Location: In person