Digital Marketing Specialist

We’re looking for a new marketing team player to share our passion for technology & innovation and help us deliver the incredible in everything we do in marketing.

Reporting to the Country Marketing Manager, the role will play an active role in supporting the department for all marketing related aspects. This includes developing digital marketing plans, supervising campaign execution, spearheading innovative ideas and making data driven decisions for one of the top-three consumer notebook brands in the world.

Your primary tasks include:

• Own the end-to-end planning and execution of digital campaigns across platforms such as Google, Meta (Facebook/Instagram), TikTok, LinkedIn, and local DSPs.
• Collaborate with local media agencies, ensuring efficient execution, optimization, and performance analysis.
• Propose and manage digital budgets, ensuring spend effectiveness and campaign ROI.
• Lead performance reviews and cross-platform reporting; analyze KPIs such as ROAS, CTR, VTR, conversion rate, etc., and proactively optimize.
• Manage launch marketing campaigns, coordinating with regional product and content teams for timely go-to-market executions.
• Drive implementation of new digital initiatives, including data-driven targeting, remarketing strategies, and first-party data integration.
• Align with global marketing strategies while tailoring local tactics to improve market competitiveness.
• Review and verify agency invoice submissions and ensure proper documentation of proof of execution.

About the team:

The marketing team has a growing structure. The team manager reports directly to the Country Manager. The team consists of Digital, Social Media, Graphic & Web Designer, and Technical PR specialists, working in a fast-paced environment. The team has a strong influence on consumers and aims to increase the awareness of ASUS products in the local market.

Qualifications and background:

• Minimum 5 years of digital marketing experience, ideally within tech, consumer electronics, or performance-driven industries.
• Proven track record managing media agencies and improving campaign outcomes via cross-functional collaboration.
• Solid knowledge and experience with Google Ads, Meta Ads, programmatic platforms, and e-commerce media.
• Strong grasp of digital media metrics and attribution models; comfortable working with Excel, PowerPoint, and visualization tools (e.g., Data Studio, Power BI).
• Google Ads and Google Analytics certifications are highly preferred.
• Excellent command of English (written and spoken).
• Strategic thinker with strong project management and presentation skills.
• Ability to adapt quickly in a fast-paced, international work environment.

Nice to Have (not mandatory but highly valued)

• Experience in CRM/CDP management or leveraging first-party data to enhance ad targeting and campaign personalization.
• Familiarity with eRetail media platforms and experience executing performance campaigns via key online retailers.
• Experience collaborating with regional or HQ teams in a matrix-style organization, with demonstrated success in cross-border alignment and execution.

About ASUS:

ASUS is a multinational company known for the world’s best motherboards, personal computers, monitors, graphics cards and other high-quality technology solutions. With a global workforce that includes more than 5,000 R&D professionals, ASUS leads the industry through cutting-edge innovation and design. Ranked 26th in Forbes’ Global 2000 Top Regarded Companies and named among the World’s most admired companies by Fortune.

Why join us:

We highly value growth and development for our employees. All growth depends upon activity. There is no development physically or intellectually without effort, and effort means personal responsibility and possibilities.

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