Digital Marketing Specialist

We’re hiring a Digital Marketing Specialist who’s fluent in GenAI tools and channel-specific strategy. You’ll lead campaigns across LinkedIn, WhatsApp, and Email—using automation and AI to scale personalization and performance.

Responsibilities:

• Plan and run campaigns across LinkedIn, WhatsApp, and Email, tailored to audience behavior
• Use GenAI tools (ChatGPT, Copilot, Jasper, Canva AI) to generate content, creatives, and workflows
• Build automated flows for onboarding, lead nurturing, and re-engagement
• Manage LinkedIn content calendars, paid ads, and lead gen forms
• Collaborate with design and content teams to produce AI-powered assets
• Track performance, platform analytics, and conversion metrics
• Stay updated on GenAI trends, automation tools, and platform updates
• Share campaign insights and learnings with internal teams and clients

Requirements:

• 3–5 years of digital marketing experience (agency experience preferred)
• Hands-on with LinkedIn Campaigns, WhatsApp Business API, and email platforms (Mailchimp, Netcore, HubSpot)
• Comfortable using GenAI tools for ideation and automation

Job Type: Full-time

Pay: ₹500,000.00 - ₹600,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person