Digital Marketing Specialist

Job Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and a passion for driving online engagement and conversions. This role requires proficiency in various digital marketing tools and platforms, as well as the ability to analyze data to optimize campaigns effectively.

Duties

• Develop and implement comprehensive digital marketing strategies across multiple channels including SEO, SEM, email marketing, and social media.
• Conduct keyword research and utilize SEO tools to enhance website visibility and drive organic traffic.
• Optimize conversion rates through A/B testing, landing page optimization, and performance marketing techniques.
• Manage social media accounts, creating engaging content that aligns with brand messaging and drives audience interaction.
• Utilize Google Ads and Facebook Advertising to create targeted ad campaigns that meet business objectives.
• Analyze website traffic using Google Analytics to track performance metrics and adjust strategies accordingly.
• Collaborate with design teams to create visually appealing graphics using Adobe Creative Suite and Adobe Photoshop for various marketing materials.
• Maintain content management systems (CMS) such as WordPress to ensure website content is up-to-date and optimized for search engines.
• Develop compelling copy for web pages, blogs, emails, and social media posts that resonate with target audiences.
• Stay current with industry trends, emerging technologies, and best practices in digital marketing.

Requirements

• Proven experience in digital marketing with a focus on SEO, social media marketing, email marketing, and content creation.
• Proficiency in using SEO tools, Google Ads, Google AdWords, Google Analytics, and marketing automation platforms.
• Familiarity with HTML, CSS, JavaScript, SQL, and graphic design principles is preferred.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent copywriting skills with experience in B2B marketing preferred.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
• Strong organizational skills and attention to detail. If you are passionate about digital marketing and eager to contribute to our team's success through innovative strategies and creative solutions, we encourage you to apply.

Job Type: Contract

Pay: $20.00 per hour

Expected hours: 30 – 40 per week

Work Location: In person