Digital Marketing Specialist

Key Responsibilities

• Social Media Growth (Organic):
• Develop and implement strategies to organically grow Instagram, Facebook, LinkedIn, and other platforms.
• Create engaging content ideas, manage posting schedules, and build community engagement.
• Performance Marketing (Google & Meta Ads):
• Plan, launch, and optimize paid campaigns on Google Ads and Meta Ads Manager.
• Track KPIs (CTR, CPA, ROAS, conversions) and prepare reports with actionable insights.
• SEO (Search Engine Optimization):
• Conduct keyword research and optimize on-page/off-page SEO.
• Improve domain authority, backlinks, and ranking performance.
• Perform regular SEO audits and implement improvements.
• Web Development & Optimization:
• Build and maintain websites (preferably WordPress).
• Ensure websites are optimized for SEO, and mobile responsiveness.
• Implement tracking tools (Google Analytics, Pixels).

Requirements

• Proven experience in social media growth, performance marketing, SEO, and web development.
• Strong understanding of Google Ads, Facebook Ads Manager, SEO tools
• Website development skills (WordPress; HTML/CSS basics a plus).
• Ability to interpret analytics and turn data into actionable strategies.

Ability to manage multiple projects and deliver results within deadlines.

Job Type: Full-time