Digital Marketing Specialist

Company: Dr. Kennedy Infotech

Brands to Manage:

• Dr. Kennedy Saraswathy Multispeciality Hospital
• Dr. Kennedy’s Greek God Fitness (Multiple Branches)
• Dr. Kennedy Diagnostic Center

Job Overview

We are seeking a highly skilled and creative Digital Marketing Specialist to join our team at Dr. Kennedy Infotech. The candidate will be responsible for planning, executing, and managing digital marketing strategies to promote our group brands – healthcare, fitness, and diagnostics – across multiple platforms. The ideal candidate will have hands-on experience in paid ads, social media, SEO, and performance marketing, with the ability to generate measurable results.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns for all brands.
• Create and manage Meta Ads, Google Ads, and YouTube Ads campaigns with ROI-driven strategies.
• Plan and execute SEO strategies to improve organic visibility of hospital, gym, and diagnostic services.
• Handle social media marketing – content planning, posting, engagement, and growth strategies.
• Coordinate with design and content teams to ensure brand consistency across creatives.
• Analyze campaign performance using analytics tools (Google Analytics, Ads Manager, etc.) and provide reports with actionable insights.
• Manage online reputation through reviews, responses, and local listings (Google Business Profiles).
• Research competitor strategies and implement innovative ideas to stay ahead.
• Drive lead generation campaigns to increase hospital patient inquiries, gym memberships, and diagnostic bookings.
• Collaborate with internal teams to support offline campaigns through digital amplification.

Required Skills & Qualifications

• Proven experience (2–5 years) as a Digital Marketing Specialist or similar role.
• Strong knowledge of Google Ads, Meta Ads, SEO, and Analytics tools.
• Hands-on experience in performance marketing and lead generation campaigns.
• Understanding of healthcare, fitness, or diagnostic industry marketing (preferred).
• Excellent communication and content planning skills.
• Ability to manage multiple brands and projects simultaneously.
• Creative thinking with strong analytical and problem-solving skills.

Education

• Bachelor’s degree in Marketing, Business, or related field
• Digital Marketing certifications (Google Ads, Meta Blueprint, HubSpot, etc.) are an added advantage.

Benefits

• Opportunity to handle and grow reputed healthcare, fitness, and diagnostic brands.
• Exposure to multi-industry marketing strategies under one organization.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Google Ads: 1 year (Required)
• SEO: 1 year (Required)
• Meta Ads: 2 years (Required)
• Digital marketing: 2 years (Required)

Work Location: In person