Digital Marketing Specialist

Key Responsibilities

• Visual Content Creation: Design high-impact visual assets for digital, print, and brand communications, including promotional videos, infographics, tutorials, reels, and other multimedia formats.
• Brand Storytelling & Strategy: Translate complex ideas into clear, compelling visual narratives that align with brand strategy, goals, and audience needs.
• Cross-Platform Content Development: Create engaging, high-quality content across multiple formats—graphic design, video, social media posts, blogs, email campaigns, and websites.
• Software Proficiency: Use tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Doodly, Canva, and Vimeo or similar programsto deliver polished, on-brand creative assets.
• Creative Collaboration: Work with cross-functional teams including marketing, product, and leadership to understand project requirements and deliver cohesive campaigns.
• Content Strategy Execution: Support and contribute to content strategies that drive engagement, brand awareness, and conversion across various channels.
• SEO & Optimization: Apply SEO best practices in all digital content to enhance visibility and search engine performance. Optimize graphics and copy for digital platforms.
• Content Distribution & Performance Monitoring: Distribute content across relevant channels (social media, email, website) and track performance using analytics tools, refining strategies based on results.
• Quality Control: Proofread and edit all content to ensure accuracy, clarity, and brand consistency. Maintain a consistent tone, voice, and visual identity across all outputs.
• Industry Awareness & Innovation: Stay up to date with the latest trends in digital design, marketing, and technology, bringing fresh ideas and perspectives to the team.

Required Qualifications

• Experience: 5 – 6 years of professional experience in graphic design and digital marketing.
• Strong portfolio showcasing multimedia content, branding, and measurable results.
• Proficiency in design and editing tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.), Canva, Doodly, Vimeo, etc.
• Excellent communication, storytelling, and visual thinking skills.
• Experience in financial services, fintech, or collections industry is a strong plus.
• Demonstrated ability to work independently, manage multiple projects, and meet deadlines.
• Bachelor’s degree in Design, Communications, Marketing, or related field (preferred, not mandatory).
• Open-minded and culturally aware with a growth mindset.

Please attach the portfolio showcasing examples of both visual design and digital marketing content, along with a short-written statement or video introduction sharing the creative philosophy and approach.

Interview Mode

Teams interview

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person