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Digital Marketing Specialist

Phoenix, United States

About GCE

Grand Canyon Education (GCE) is an educational service company that provides an array of support services in the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still supports and works closely with GCU. GCE designs and develops educational programs for GCU and other traditional campus institutions, as well as online partner institutions at the undergraduate, graduate and doctoral levels.

About The Role

The Digital Marketing Specialist (DMS) is a project management role that is key in consistently fulfilling the marketing partner and university client web projects. The DMS will assist with various website production responsibilities with an emphasis on organizing and formatting content, images, and other web assets. These projects are designed to engage various audiences to promote the university's educational services. The DMS will effectively communicate with the surrounding teams and clients to ensure the project scope is thorough and complete. This helps ensure a quick turnaround time to update the website pages and obtain assets as required to meet deadlines. Specializing in strategy and execution of various, sometimes complex, digital marketing initiatives, the DMS will use their communications, marketing, SEO, and digital marketing skills to further the university, its enterprises and other higher education partners in search. Although the day-to-day job involves working closely with a small team, the DMS must be able to work from home and manage their working hours productively.

Must be available to work Arizona Time hours.

1. Own website production tasks within WordPress or Drupal (depending on website), including but not limited to:

Creating and editing website pages including full-page layout decisions
Create and edit menus, breadcrumbs, set redirects, etc.
Working with widgets and pre-determined elements to build pages
Importing and cleaning up events, blog posts and diverse content types

2. Assist with content design on web pages using established style guides and pre-designed asset libraries. Work with web design and development teams to ensure the brand strategy is consistently applied during the development of web properties.

3. Follow specified processes and run quality assurance (QA) reviews of updated website pages and deliverables before they are sent to a client for review or launched on the website.

4. Communicate and collaborate with other team members (i.e., copywriters, SEO specialists, marketing project specialists for clients, web designers/developers) throughout projects to ensure accuracy and timeliness of delivery.

5. Gain clarity on client needs and interpreting their requests in a variety of communication methods, including internal posts in project management system, collaborating on calls, quick clarifications via Microsoft Teams, etc.

6. Ability to manage multiple projects and deadlines while following defined processes

This position exists to set up a client or a team member for success, so the DMS will need to connect with team members on a personal yet professional level while working together to complete the work at hand.
The team thrives on open and direct communication to help keep awareness and ownership at optimal levels.

7. Organizational skills are a must due to the range of projects, priorities, milestones, and deliverables that run concurrently

There will be opportunities to implement website strategies and track what works and what does not.
Finding and providing solutions to problems may be a portion of these organizational skills where research of options and communicating those upward can impact business decisions.

8. Maintain knowledge of current website trends and best practices to propose innovative ideas or tactics to try as they arise within the website properties.

9. The ability to embrace and learn newer technology tools quickly is essential.

Experience with project management tools and other software is needed.

10. Adhere to follow-up processes to help meet promises and exceed expectations for project deadlines.

11. Keep the client management team up to date on any changes that may affect the final product or delivery timing to the client.

12. Other duties as assigned, including but not limited to, assisting related teams with their assigned responsibilities, self-initiated projects to improve the university’s or university partners’ websites, obtaining recommended industry learning courses and/or certifications as well as updating published content with newer components, schema markup or other recommended content elements to improve search.

EQUIPMENT USED AND RESPONSIBILITY:

Microsoft Office Suite including SharePoint for file management and Teams for instant communication
Workamajig project management software.
Supporting software, including but not limited to, Photoshop/Pixlr, Google Analytics, WordPress, Drupal, FullStory, WordPress and Microsoft Clarity.
Working knowledge of website best practices
Excellent written and verbal communication skills

SUPERVISORY RESPONSIBILITIES: None. May provide direction, oversight and mentoring to less-experienced Marketing staff members, and student-workers.

QUALIFICATIONS: The requirements listed below are representative of the knowledge, skills, and/or abilities required to successfully perform the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

Experience with working on websites in one or more of the following areas: content design, copywriting, content management/production, or imaging editing to name a few
Professional experience with Drupal and WordPress or similar HTML CMS (Content Management System) backends
Bachelor’s degree in marketing, project management, communications, public relations, journalism, or a related field
Minimum of three years professional experience within a digital agency, marketing department, or other corporate environment
Must be able to pass pre-employment background investigation

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The following physical demands are estimated by the amount of time spent. Usually, the amount of time spent will be estimated on a daily basis, but depending on the position could be estimated on a weekly basis or a monthly basis.

Constantly: 60%+ or 5-8 hrs/shift Occasionally: 10%-25% or 1-2 hrs/shift

Frequently: 25%-60% or 4-5 hrs/shift Rarely: less than 10% or less than 2 hrs/shift

Work is characterized as more than 50% sedentary performed primarily at a desk in an office environment.
Work constantly involves using a computer QWERTY keyboard on a desktop computer, laptop, iPad, etc.; constantly involves the use of hands, wrists, fingers, shoulders and forearms for keyboarding and movement of a mouse.
Constantly involves the use of a computer monitor to view, discern, review, read, research, identify data, compare data, identify errors, reconcile information.
Constantly involves close up work with the computer monitor to review, track and respond to create statistical analysis, design spreadsheets, review artwork, review color, conversations, discussions, post information, manipulate information, etc.
Rarely involves standing, walking, reaching, grasping, bending, stooping, climbing.
Occasionally requires the ability to move about the office and rarely to move about the campus.
Rarely involves lifting of up to 35 pounds without the use of support such as a cart.
Work frequently involves the ability to communicate with others through a variety of means including in person, teleconferencing, video teleconferencing, telephonically or other readily available technology, requiring the ability to convey information.
Work frequently involves active listening and the ability to perceive speech, and to translate and decode instructions, requirements, conceptual information and ambiguous information.
Duties and responsibilities constantly require mental acuity for planning, organizing and coordinating projects; use of mathematics; composing original written or artistic materials; ensuring accuracy of details; multi-tasking; use of sound judgment; formulate recommendations; problem solving; expressing ideas; critical thinking.

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