Digital Marketing Specialist

Duties

Content & SEO Execution

• Coordinate with writers to develop blogs, case studies, service/technology pages.
• Proofread and finalize content before publishing.
• Implement on-page SEO with guidance from SEO consultants (internal linking, schema, metadata).
• Coordinate with external vendors for backlinks, guest posts, and sponsored blogs.

Social Media & Engagement

• Create and manage monthly social media calendars with designers.
• Support founders in publishing thought-leadership posts on LinkedIn.
• Work with designers to produce infographics, short videos, and testimonial creatives.
• Promote content on external platforms (Medium, Behance, DesignRush, startup portals).
• Ensure brand consistency across channels (Clutch, GoodFirms, DesignRush).

Website Management

• Work with developers to create/update WordPress pages (services, industries, resources).
• Support implementation of design updates (menus, banners, CTAs, navigation).
• Report bugs and coordinate fixes with developers.

Lead Generation & Campaign Support

• Assist in creating lead-gen assets (guides, checklists, landing pages) with writers/designers.
• Support email nurturing campaigns (emails, thank-you pages, landing pages).
• Help coordinate CRO experiments (popups, CTAs, engagement tools).

Branding, PR & Campaigns

• Execute the quarterly content calendar under senior guidance.
• Assist with thematic campaigns (e.g., AI Month, Women in Tech Week).
• Coordinate logistics for employee advocacy programs and office engagement initiatives.
• Support CSR and gifting campaigns (festive kits, client engagement activities).
• Assist in preparing awards/PR submissions and case study formatting.
• Collect and follow-up for Clutch reviews and client testimonials.
• Support podcast content, outreach, and guest coordination.

Reporting & Documentation

• Track engagement metrics for campaigns and social media.
• Document progress and share weekly updates in team meetings.
• Maintain reports on branding, PR, and outreach activities.

Required Qualification

• 1–3 years of experience in digital marketing, content, or SEO roles.
• Strong writing/editing skills with attention to detail.
• Familiarity with SEO basics, WordPress, and social media.
• Ability to coordinate across teams (writers, designers, developers).
• Willingness to learn marketing automation, analytics, and campaign tools.
• Organized, proactive, and eager to grow in a fast-paced environment.

Benefits and Additional Information

• Working hours: 10:00 AM – 7:00 PM
• Working days: 5 days a week (plus 1st & 3rd Saturdays working)
• Medical Insurance coverage for employees
• Provident Fund (PF) facility
• Quarterly parties and yearly outings/trips for team bonding
• Regular check-ins with leadership for growth and feedback
• Recognition awards to celebrate high performance
• Fun activities and team engagement sessions throughout the year

Job Type: Full-time

Pay: Up to ₹500,000.00 per year

Benefits:

• Commuter assistance
• Health insurance
• Leave encashment
• Provident Fund
• Work from home

Work Location: In person