Digital Marketing Specialist

Job Summary
We’re hiring a Digital Marketing Specialist to execute high‑impact, measurable digital marketing initiatives and tactics across multiple brands and product lines. In this role, you will run and optimize our social media presence, build and improve multi‑channel customer journeys in Salesforce Marketing Cloud, implement SEO tactics, and measure and analyze performance to drive continual improvement. The ideal candidate loves getting hands‑on with tools, moving quickly from plan to launch to optimization, and you’re comfortable managing complexity across several brands.

Responsibilities

Social Media Execution (multi-brand)

● Own day‑to‑day publishing, scheduling, and community management with brand managers for multiple brand handles across platforms (LinkedIn, Instagram, X, Facebook, YouTube—based on brand fit).

● Partner with brand managers to create briefs and collaborate with design/copy to produce assets (short video, static, stories, carousels, user-generated content).

● Maintain a proactive engagement plan, respond to comments/direct messages, escalate issues, and apply social listening for trends and opportunities.

● Coordinate with paid social partners to extend reach, ensure organic/paid alignment, and consistent UTM tracking.

● Measure & analyze performance of social media strategy for continuous improvement and identify best practices.

Customer Journeys in Salesforce Marketing Cloud

● Build, launch, and optimize journeys using Marketing Cloud functionality.

● Design lifecycle flows (welcome/onboarding, nurture, cross‑sell/upsell, repurchase/re‑engagement, win‑back) triggered by behaviors, data changes or events.

● Partner with Brand Managers to create customer segments to enable, create dynamic content and personalization.

● Implement A/B tests, monitor deliverability and compliance to manage preferences/unsubscribes.

● Document journeys, key learnings, best practices and maintain version control/change logs.

Measurement, Analysis & Optimization

● Partner with Brand Managers to define KPIs per tactic and brand, build dashboards and recurring reports (weekly/monthly/quarterly).

● Enforce consistent UTM conventions and campaign naming, validate analytics tagging across channels and journeys.

● Analyze outcomes, uncover insights, and recommend next tests/iterations and communicate results to stakeholders.

● Establish and maintain operational playbooks, SOPs and execution checklists.

Qualifications

● 3–5 years of hands-on digital marketing experience with demonstrated results in social media execution, email/lifecycle marketing (preferably Salesforce Marketing Cloud), and SEO.

● Practical SFMC skills: Journey Builder, Email Studio, Content Builder, Automation Studio; audience segmentation and personalization.

● Strong SEO fundamentals (on‑page + technical)

● Analytics proficiency in Google Search Console, spreadsheet skills for ad‑hoc analysis, UTM discipline and A/B testing know‑how.

● Excellent communication skills, organized and who can juggle multiple brands and deadlines with high attention to detail.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

People with a criminal record are encouraged to apply

Work Location: In person