Digital Marketing Specialist

Marketing Executive -online -Brand Marketing

About the Role

We are seeking a driven and results-oriented Marketing Executive with strong expertise in digital marketing. The role demands hands-on experience in campaign management, social media strategy, SEO, analytics, and content coordination. The ideal candidate will play a key role in strengthening brand presence, generating qualified leads, and supporting business growth through innovative digital initiatives.

Key Responsibilities

1. Digital Campaign Management

•

Monitor & co-ordinate digital campaigns pipelines across all platforms

•

Optimize campaigns to maximize reach, engagement, and ROI.

•

Manage campaign budgets and deliver measurable results.

2. Content & Creative Coordination

•

Collaborate with designers, writers, and video teams to develop impactful digital assets.

•

Adapt content for multiple platforms while maintaining brand consistency.

•

Support campaign storytelling through creative execution.

3. SEO & Website Management

•

Conduct keyword research and execute on-page and off-page SEO strategies.

•

Coordinate with internal teams or agencies for website optimization.

•

Track traffic, leads, and conversion funnel performance.

4. Social Media Management

•

Manage and grow brand presence across Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.

•

Develop content calendars, engage with audiences, and monitor performance.

•

Execute influencer partnerships and collaborations where relevant.

5. Analytics & Reporting

•

Monitor campaign performance using Google Analytics, Search Console, Meta Ads Manager, and other tools.

•

Generate weekly and monthly reports with actionable insights.

•

Recommend improvements for better performance and efficiency.

6. Email & CRM Marketing

•

Create and deploy email marketing campaigns with audience segmentation.

•

Personalize campaigns to nurture leads and drive conversions.

•

Work with CRM platforms such as HubSpot, Zoho, Salesforce, or Marketo.

7. Market Research & Competitor Analysis

•

Conduct industry research to stay updated on market and consumer trends.

•

Analyze competitor campaigns and identify new growth opportunities

About the Role

We are seeking a driven and results-oriented Marketing Executive with strong expertise in digital marketing. The role demands hands-on experience in campaign management, social media strategy, SEO, analytics, and content coordination. The ideal candidate will play a key role in strengthening brand presence, generating qualified leads, and supporting business growth through innovative digital initiatives.

Key Responsibilities

1. Digital Campaign Management

•

Monitor & co-ordinate digital campaigns pipelines across all platforms

•

Optimize campaigns to maximize reach, engagement, and ROI.

•

Manage campaign budgets and deliver measurable results.

2. Content & Creative Coordination

•

Collaborate with designers, writers, and video teams to develop impactful digital assets.

•

Adapt content for multiple platforms while maintaining brand consistency.

•

Support campaign storytelling through creative execution.

3. SEO & Website Management

•

Conduct keyword research and execute on-page and off-page SEO strategies.

•

Coordinate with internal teams or agencies for website optimization.

•

Track traffic, leads, and conversion funnel performance.

4. Social Media Management

•

Manage and grow brand presence across Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.

•

Develop content calendars, engage with audiences, and monitor performance.

•

Execute influencer partnerships and collaborations where relevant.

5. Analytics & Reporting

•

Monitor campaign performance using Google Analytics, Search Console, Meta Ads Manager, and other tools.

•

Generate weekly and monthly reports with actionable insights.

•

Recommend improvements for better performance and efficiency.

6. Email & CRM Marketing

•

Create and deploy email marketing campaigns with audience segmentation.

•

Personalize campaigns to nurture leads and drive conversions.

•

Work with CRM platforms such as HubSpot, Zoho, Salesforce, or Marketo.

7. Market Research & Competitor Analysis

•

Conduct industry research to stay updated on market and consumer trends.

•

Analyze competitor campaigns and identify new growth opportunities

3–5 years of proven digital marketing experience.

•

Good knowledge of Google Ads, Meta Ads Manager, LinkedIn Systems, and SEO tools.

•

Proficiency in analytics and reporting platforms (Google Analytics, SEMrush, etc.).

•

Excellent understanding of social media, email automation, and CRM systems.

•

Strong communication, project management, and multitasking skills.

Job Type: Full-time

Pay: ₹40,000.00 - ₹52,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund

Work Location: In person