Digital Marketing Specialist

Job Summary:

We are looking for a dynamic and results-driven Digital Marketing Executive/Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

• Develop and execute digital marketing strategies to drive brand awareness, lead generation, and customer engagement.
• Manage and optimize campaigns across various channels, including SEO, PPC (Google Ads, Bing Ads), social media (Facebook, LinkedIn, Instagram, Twitter), and email marketing.
• Conduct keyword research and implement SEO best practices to improve website ranking.
• Monitor and analyze website traffic, user behavior, and conversion rates using tools like Google Analytics.
• Develop engaging content for social media, blogs, and email campaigns to enhance online presence.
• Plan and execute performance marketing campaigns, including paid ads and retargeting strategies.
• Collaborate with the design and content teams to create visually appealing and high-converting landing pages.
• Stay updated with the latest trends and best practices in digital marketing, including AI, automation, and emerging platforms.
• Manage and grow the company's presence across online marketplaces and e-commerce platforms (if applicable).
• Track, measure, and report on campaign performance, providing insights and recommendations for continuous improvement.

Requirements & Skills:

• Proven experience in digital marketing, preferably in IT sector.
• Strong knowledge of SEO, Google Ads, Facebook Ads, LinkedIn Ads, and email marketing tools.
• Proficiency in digital marketing analytics tools such as Google Analytics, Google Search Console, and SEMrush/Ahrefs.
• Experience with content management systems (CMS) like WordPress.
• Strong copywriting and content creation skills.
• Hands-on experience with marketing automation tools like HubSpot, Mailchimp, or Zoho Campaigns.
• Ability to analyze data and derive actionable insights for optimization.
• Excellent communication, creativity, and problem-solving skills.
• Knowledge of graphic design tools (Canva, Adobe Photoshop) is a plus.
• Experience in affiliate marketing or influencer marketing is a plus.

Education & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Certification in Google Ads, HubSpot, or Facebook Blueprint is an advantage.

Why Join Us?

• Opportunity to work in a dynamic and growing team.
• Exposure to innovative digital marketing strategies and campaigns.
• Competitive salary and career growth opportunities.

You can directly contact at hr@growthsystem.in or 7014864368.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Provident Fund

Work Location: In person