Digital Marketing Specialist

Key Responsibilities

• Plan, execute, and manage result-driven digital marketing campaigns across multiple channels (SEO, SEM, Social Media, Email, Paid Ads, Content).
• Optimize campaigns to maximize ROI, lead generation, and conversions.
• Conduct keyword research, competitor analysis, and market trend evaluation.
• Manage SEO efforts including on-page, off-page, and technical SEO to improve search rankings.
• Create and manage paid campaigns on Google Ads, Facebook, Instagram, LinkedIn, etc.
• Develop engaging content strategies for social media to increase reach and engagement.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Search Console, and other marketing platforms.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Collaborate with designers, developers, and content creators to ensure marketing goals are achieved.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2 years of proven experience in digital marketing.
• Strong knowledge of SEO, Google Ads, Meta Ads, and social media marketing.
• Proficiency in analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
• Strong content marketing and copywriting skills.
• Excellent understanding of lead generation and conversion funnels.
• Ability to manage multiple campaigns and meet deadlines.
• Strong communication, analytical, and problem-solving skills.
• Result-oriented mindset with a track record of delivering measurable growth.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person