Digital Marketing Specialist

We’re seeking a results-driven Digital Marketing Specialist with strong expertise in SEO, paid advertising (Google, Meta, LinkedIn, TikTok), and Strategic Campaign Execution. The ideal candidate should be analytical, collaborative, and detail-oriented, with the ability to monitor performance metrics, deliver insightful reports, and ensure campaign consistency through established SOPs.

Key Responsibilities

• Plan, execute, and manage high-performance paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, and TikTok Ads.
• Strategically define and implement targeting, audience segmentation, and budget optimization strategies to achieve maximum ROI.
• Conduct thorough keyword research, on-page/off-page SEO audits, and content enhancements for improved organic visibility.
• Develop, monitor, and continuously optimize campaign performance using tools such as Google Analytics (GA4), Meta Ads Manager, Google Tag Manager, etc.
• Set up, track, and analyze performance metrics (CPC, CTR, ROAS, conversions, bounce rate, etc.) to identify trends and actionable insights.
• Develop and Execute Growth Strategies: Design and implement growth strategies across channels, including social media, email, SEO, content marketing, PPC, and partnerships to drive customer acquisition.
• Strategize, Develop and Execute Multi-Channel Digital Marketing Campaigns: Plan, launch, and manage campaigns across various channels, including social media, paid search, email, and display ads.
• Social Media Marketing: Manage and grow our social media presence, create content, engage with the audience, and analyze performance to refine strategies
• Deliver regular performance reports, dashboards, and insightful recommendations to stakeholders and leadership.
• Maintain and refine Standard Operating Procedures (SOPs) to ensure consistency, efficiency, and quality control across digital campaigns.
• Lead A/B testing and experimentation on ad creatives, copy, CTAs, and landing pages to drive continuous improvement.
• Collaborate with content creators, designers, and strategy teams to develop creative briefs and campaign assets.
• Assist in overseeing social media presence, post scheduling, and engagement tracking across platforms.
• Stay updated with the latest digital marketing trends, algorithm changes, and industry tools.

Must-Have Skills & Qualifications

• 3–6 years of proven experience in digital marketing, with hands-on expertise in SEO and multi-platform paid ad management.
• Deep knowledge of ad platforms: Google Ads, Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads Manager.
• Proficiency in performance analytics, data visualization, and use of tools like Google Analytics (UA & GA4), GTM, Looker Studio, or similar.
• Strong experience in creating and maintaining campaign reporting templates, dashboards, and actionable summaries.
• Demonstrated ability to follow and refine SOPs and operational guidelines.
• Excellent communication and collaboration skills for working across internal teams and client accounts.
• Detail-oriented, adaptive, and capable of working under pressure in a dynamic agency environment.

Good to Have

• Certifications in Google Ads, Meta Blueprint, LinkedIn Marketing, etc.
• Familiarity with email marketing automation, CRM integration, and lead funnel tracking.
• Experience with heatmap tools (Hotjar, Microsoft Clarity) and behavioral analytics.

What We Offer

• A performance-driven, creative work culture with flexibility and growth opportunities.
• Hands-on exposure to top-tier digital campaigns across diverse industries.
• Competitive compensation and incentives.
• Access to learning resources and certifications.

Apply Here : https://fsd-tech.com/careers

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Work from home

Work Location: Remote