Digital Marketing Specialist

The ideal candidate is responsible for developing, executing, and monitoring marketing strategies and campaigns that enhance brand visibility, generate leads, and support business growth. The role involves managing digital platforms, coordinating creative content, analysing market trends, and optimizing campaign performance to maximize ROI.

Responsibilities

• Plan and execute effective digital marketing campaigns across multiple platforms.
• Manage, monitor, and optimize social media presence and paid advertising campaigns
• Enhance website SEO and ranking to increase online visibility and organic traffic.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Support media planning activities and ensure maximum ROI on campaigns.
• Coordinate content creation and posting schedules for social media platforms.
• Collaborate with advertising agencies to develop creative assets and campaigns.
• Develop and update marketing materials, including brochures, presentations, newsletters, and digital content.
• Provide reports and insights on campaign performance using Google Analytics and other tools.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, or Communications.
• 2–4 years of experience in the marketing field.
• Strong knowledge of digital marketing, SEO, Google Ads, and Google Analytics.
• Experience in managing social media platforms and paid advertising campaigns.
• Proficiency in graphic design software (Photoshop, Illustrator, etc.) is a plus.
• Excellent communication, analytical, and strategic thinking skills.
• Ability to multitask and manage projects within deadlines.
• Living in or near the 6th of October city is a MUST.